China Unicom Serve up Major Table Tennis Event Sponsor

By Community | March 3, 2011

The 2011 World Table Tennis Championship to be held in Rotterdam, prostate the Netherlands, has secured a major sponsorship deal with China Unicom.

The deal was brokered by the International Table Tennis Federation’s (ITTF) exclusive marketing agency TMS, ahead of the May 8-15 event. The company has previously been a leading brand in the sport, with sponsorship agreements covering the Team World Championships in the German city of Bremen (2006) and Guangzhou in China (2008) as well as the individual World Championship in the Croatian city of Zagreb (2007).

TMS managing director Anders Thunstrom stated: “TMS is happy to see the return of China Unicom as a major sponsor of the World Table Tennis Championship. We are hopeful that this will be the beginning of a long-term agreement with this hugely influential and supportive partner.”

ITTF president Adham Sharara added: “This is great news for the ITTF and demonstrates that table tennis provides a fantastic vehicle for sponsors to reach wide and diverse audiences.”


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