Chicago Cubs Renew Long Time Beer Sponsorship

September 11, 2011

Old Style Beer, on tap at Wrigley Field since 1950, will remain available to Chicago Cubs fans intil 2013 under a deal between the team and brand owner Pabst Brewing Company the Cubs announced.

Old Style is a fine example of a lighter American lager. It’s now part of the Pabst Brewing Company, a private firm that holds right to many of America’s iconic beer brands, including Pabst Blue Ribbon, Lone Star, Schlitz, Ballantine, Falstaff and Stroh’s beers. Sadly, the firm now retains few connections to the Upper Midwest: its headquarters was moved to Los Angeles earlier this year and its beers are brewed under contract by Miller Brewing.

The agreement to keep Old Style at Wrigley Field calls for updated signage throughout Wrigley Field, more engaging fan events and additional promotional opportunities next season.

Daren Metropoulos, co-owner of Pabst Brewing Company, said: “For more than six decades Cubs fans have been drinking Old Style beer at Wrigley Field and it has always been part of the game day experience at this legendary ballpark, It was important for us at Pabst Brewing Company to continue this long-standing tradition.

“Cubs fans have grown accustomed to enjoying a refreshing Old Style while catching Cubs baseball at Wrigley Field,” said Cubs owner and board member Todd Ricketts. “I’m excited as a fan of both organizations that the Old Style tradition at Wrigley Field will continue.

“The Old Style and Cubs partnership is one of the longest running in professional sports,” added Evan Metropoulos, co-owner of Pabst Brewing Company. “We’re extremely excited about continuing to support the community and the city’s cherished sports franchise.”