Chicago Bears Reveal Sponsor Lineup for the New Season with Major Additions
September 9, 2013
The Chicago Bears have revealed their sponsorship lineup for the new season with a number of new corporate partners and renewed partnerships.
Joining the NFL franchise for the new season are Ford, Microsoft, State Farm, Cancer Center Treatments of America, Red Robin, Sherwin-Williams, Tempur-Pedic, Bridgestone and Hillshire Brands as new partners, while renewing 95 percent of their corporate relationships from 2012.
The Chicago Bears have also renewed their partnership with MillerCoors as a Hall of Fame Partner, renewing and expanding their partnership in 2013. Hall of Fame partners represent the highest commitment level to the Chicago Bears.
MillerCoors and the Bears agreed to an exclusive, multi-year extension that continues their designation as “Official Beer of the Chicago Bears.” The Hall of Fame partnership includes the previously announced entitlement of the new Miller Lite Loft at Soldier Field. MillerCoors will also continue as the title partner of draft assets such as the Miller Lite Bears Draft Party and ChicagoBears.com’s Miller Lite Draft Central. They will also be the title partner of the Miller Lite Bears Ultimate Tailgate and the Back to Football Week Miller Lite Bears Kick-Off Concert.
MillerCoors is one of eight Hall of Fame partners of the Chicago Bears joining: Chase (presenting partner), Comcast, Dr Pepper Snapple Group, MasterCard, United Airlines, University of Phoenix and Verizon.
Additionally, the Bears have added Ford as the “Official Car and Truck of the Chicago Bears.” Ford will sponsor the new interactive “Pick-em” contest on ChicagoBears.com, ChicagoBears.com digital assets, gameday signage and activation, media assets, Vamos Bears Hispanic platform, and hospitality assets.
Jewel-Osco has renewed as “Official Partners” of the Bears and is now the “Official Grocery Store of the Chicago Bears.” Jewel-Osco is the associate partner of the Chicago Bears Kids Club and Comcast Bears Family Fest and will be the title sponsor of the 25th annual Coat Drive.
The “Proud Partner” category includes renewed or new relationships with the following partners:
o CDW – A multi-year renewal after a new partnership in 2012, CDW will be the “Bears Gamenight Live” headline sponsor. They will also have stadium signage and media and hospitality assets.
o Chicago Tribune – A multi-year renewal, the Chicago Tribune will be the headline sponsor of the “Inside the Bears Rookie Mini Camp” video series on ChicagoBears.com and associate partner of the Miller Lite Ultimate Tailgate. They will also have stadium signage and hospitality.
o GEICO – A multi-year renewal that includes stadium signage, including tunnel banners, and hospitality.
o Hyatt – A renewed deal that will includes stadium signage and hospitality.
o McDonald’s – A renewed deal that includes the exclusive sponsorship of the Chicago Bears Drumline, in-stadium signage, TV and radio assets, and hospitality.
o Sports Authority – A multi-year renewal, Sports Authority is the headline sponsor of the “Bears All Access” radio show. They will also have media assets, a video board feature and hospitality at Soldier Field.
o Tempur-Pedic – A new deal that makes Tempur-Pedic the “Proud Mattress Provider of the Chicago Bears.” The deal includes the Bears/Tempur-Pedic Room Makeover Consumer Sweepstakes and media, digital, and hospitality assets.
o WM. Meyers Movers – A multi-year renewal, WM Meyers Movers will continue to be the “Proud Moving and Storage Provider to the Chicago Bears,” supporting the annual Bears Coat Drive, digital assets and having stadium signage.
Other partners of the Bears include:
o Advocate Health Care – A renewed deal, Advocate Health Care will be the headline sponsor of “Gameday Live” on Fox 32 Chicago.
o Apple Vacations – Apple Vacations will continue its sponsorship of the yearly “Vacation with the Bears” trip which takes place in March. They also have digital, media and in-stadium assets.
o BlueCross BlueShield of Illinois – A renewed deal that includes sponsorship of the BlueCross BlueShield of Illinois Family of the Game video board feature, a feature on Comcast SportNet Chicago’s “Postgame Live” show.
o Bridgestone – New partnership extending NFL relationship including a fan promotion planned for November.
o The Boeing Company – A multi-year renewal that includes the military recognition video board feature honoring a serviceman/woman each game. The deal also includes the sponsorship of the Salute to Service veteran’s day game including re-enlistment ceremony and Purple Heart ceremony.
o Cancer Treatments Centers of America – A brand new deal that includes sponsorship of the Bears vs. Vikings “Know Your Stats” game on September 15, promoting prostate cancer awareness.
o Dairy Management Inc. – A multi-year renewal that includes sponsorship of the “Fuel up to Play 60” platform and hospitality assets.
o E&J Gallo – E&J Gallo will be the associate partner of the Meijer Bears Football 101 event as a part of a multi-year renewal. They will also have products available for purchase in the suites at Soldier Field and have hospitality assets.
o FedEx – A multi-year renewal that contains stadium signage, digital and hospitality assets.
o Frito-Lay – A multi-year renewal that includes stadium signage, consumer promotions, and hospitality assets.
o Giordano’s – Will continue the sale of their products in the suites and United Club at Soldier Field as a part of a multi-year renewal.
o Hillshire Brands – A new deal that includes gameday signage, radio assets and hospitality.
o Illinois Pork Producers – A multi-year renewal, Illinois Pork Producers will continue the sales of their products at Soldier Field and sampling opportunities at Bears events.
o Illinois Army National Guard – Will continue their integration in high school outreach as sponsor of the “”High School All Stars” program, High School Coach of the Week and honoring all IHSA state champions.
o Jimmy John’s – Jimmy John’s will be the headline partner of the new “Inside the Bears” TV program on Fox 32 Chicago as part of a multi-year renewal. They will also present the “Freaky Fast Kickoff Return” video board feature and gameday activation.
o Microsoft – As a new partnership, Microsoft receives stadium signage, radio assets, digital assets and hospitality. Microsoft’s Surface tablet is also the “Official Tablet of the National Football League.”
o Papa Charlie’s – Will continue the sale of their products at Soldier Field along with media and hospitality assets as a part of a multi-year renewal.
o Red Robin – As a new partner, Red Robin will sponsor the “Tavern Double Takeaway Tuesday” promotion: For each home game the Bears get a defensive takeaway fans will be able to receive a “buy-one, get-one-free” Tavern Double.
o Sherwin-Williams – A new partner in 2013, Sherwin-Williams will have stadium signage, media and hospitality assets at Soldier Field.
o State Farm – A new partnership including a “It Pays to Double Check” 1st Down Measurement feature in game.
o Symetra – As a part of a renewed partnership, Symetra will sponsor the “Heroes in the Classroom” community relations program honoring local teachers at Bears home games.