Chicago Bears Reveal New & Extended Corporate Partners for 2012
By Community | September 7, 2012
The Chicago Bears continue to have success off the field with a number of new corporate partnerships in 2012, pills cheap as well as the continuation of many other long-time relationships.
The Chicago Bears welcomed Dr Pepper Snapple Group as a new Hall of Fame Partner in 2012. Hall of Fame partners represent the highest commitment level to the Chicago Bears and are true pillars to the team’s business. Dr Pepper Snapple Group and the Bears agreed to an exclusive, troche multi-year partnership that designates them as the “Official soft drink of the Chicago Bears.” The Hall of Fame partnership encompasses many marquee promotional assets, vialis 40mg including stadium pouring rights and the entitlement of the Dr Pepper Patio at Soldier Field, a new interactive area that includes a large video wall, high-end concessions, interactive games and a chance for fans to sample unique soft drink flavors. Dr Pepper Snapple Group is also the title partner of the RC Cola Bears Training Camp and will support Family Fest and Back to Football Week platforms as an associate sponsor
MasterCard has expanded their relationship with the Bears to a Hall of Fame partnership. The renewed multi-year partnership includes the launch of their Priceless Chicago platform, in which Bears assets will be integrated into exclusive MasterCard card holder benefits. The “Preferred Card of the Chicago Bears,” MasterCard will also give fans an opportunity to receive benefits from their purchases with their MasterCard at Bears games and events.
Dr Pepper Snapple Group and MasterCard bring the Bears total number of Hall of Fame partners to eight joining: Chase (presenting partner), Comcast, MillerCoors, United Airlines, University of Phoenix and Verizon.
Additionally, the Bears have two new “Official Partners”:
o Nike – A new multi-year partner, that includes digital and hospitality assets, Nike is the “Official training partner of the Chicago Bears.”
o Zurich – As an Official Partner of the Bears, Zurich will have entitlement to the Zurich Skyline Suite. The 183-person luxury suite and hospitality area will feature Zurich’s logo ID, partnership activation and rich history with the City of Chicago.
Motorola Mobility, NorthShore University HealthSystem and Toyota have renewed as “Official Partners” of the Bears:
o Motorola Mobility – Motorola Mobility will continue to have stadium signage and digital and social media assets with the Chicago Bears. They will also have entitlement of the Chicago Bears September 23rd regular season contest against the St. Louis Rams.
o NorthShore University HealthSystem – A multi-year renewal continues to designate NorthShore University HealthSystem as the “Official Healthcare Partner of the Chicago Bears.” NorthShore is the headline sponsor of Chicago Bears preseason TV broadcasts, have logo IDs on the Bears practice jerseys and support the Bears Care “Real Bears Fans Wear Pink” t-shirt program to support the fight against breast cancer.
o Toyota – Toyota will continue as the “Official car of the Chicago Bears” sponsoring the interactive Fan Zone across all media programs, ChicagoBears.com and on game days. Toyota is also the associate sponsor of Back to Football Week.
The “Proud Partner” category includes renewed or new relationships with the following partners:
o CDW – A new deal that makes CDW a sponsor of the “Sounds of the Game” video franchise on ChicagoBears.com along with media assets.
o Chicago Office Technology – A new multi-year deal that will include stadium signage and hospitality.
o Hyatt – A renewed deal that will include stadium signage and hospitality.
o Jewel-Osco – A renewed deal, Jewel-Osco is an associate partner of Bears Training Camp, Family Fest and the Bears Ultimate Tailgate and the title partner of the 24th annual coat drive.
o McDonald’s – A multi-year renewal, McDonald’s is the headline sponsor of the Bears Insider radio show. McDonald’s will also have stadium signage and is the exclusive sponsor of the Bears drumline.
o Palermo’s – A multi-year renewal, Palermo’s will have a new videoboard feature on gamedays, the “Palermo’s Plinko game.” They will also have signage and media assets.
o Yokohama – A new partnership, Yokohama will have signage, media and hospitality assets. They will also hold a retail promotion, in which customers will receive a #33 Bears Nike jersey with the purchase of four Yokohama tires.
Other partners of the Bears include:
o Blue Cross Blue Shield (BCBS) – A renewed partnership that includes sponsorship of the “Under the Hood” videoboard feature at Soldier Field and additional stadium signage.
o Dunkin’ Donuts – A new multi-year relationship that will feature the Dunkin’ Donuts videoboard race at Soldier Field, a “Facebook Caption” contest and samplings at the Bears Ultimate Tailgates.
o Illinois Army National Guard – A renewed partnership, the Illinois Army National Guard will continue the integration in high school outreach programs as the sponsor of the “High School All Stars” program.
o Lexus – A renewed partnership, Lexus sponsors the Rookie Mini-Camp series which appeared on ChicagoBears.com and other media platforms.
o Meijer – A multi-year renewal that includes title sponsorship of “Meijer Bears Football 101,” a new Flex Cam videoboard feature and continued “Cooking with the Bears” events that feature current Bears players.