Chevrolet Extends Sponsorship of MLB

July 14, 2011

General Motors car brand Chevrolet has extended its sponsorship of Major League Baseball (MLB) in a new five-year deal.

Financial details of the agreement were not disclosed, but  according to Crain’s Detroit Business, the original deal signed in 2005 was reportedly worth US$50 million over a three-year period, and so this deal is expected to be worth a similar amount.

As well as continuing to serve as the official vehicle of MLB, Chevrolet will also present the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award. Furthermore, the car manufacturer will present the Roberto Clemente Award – given to a player for outstanding contribution to community service.

Tim Brosnan, Major League Baseball’s executive vice president of business, said: “As two of America’s most iconic brands, Major League Baseball and Chevrolet belong together, and we are proud to announce we’ll be together for years to come. Chevrolet shares our commitment to giving back to the community, and their extensive support of youth baseball is to be commended.”

Kevin Mayer, director of advertising and promotions for Chevrolet, added: “I can remember when ‘Baseball, Apple Pie, and Chevrolet’ was the jingle for Chevy advertisements in the 1970s but Chevrolet and baseball have shared a place in American culture for most of the past 100 years. As such, partnering with MLB is a natural opportunity for Chevrolet to connect fans of America’s pastime – be it watching the World Series and MLB All-Star Game, or while visiting their local ball field.”