Chester Races Partners with ZNAP to Become First Cashless Racecourse

March 25, 2014

Chester Races has become the world’s first ever cashless racecourse after a partnership was struck with ZNAP, unhealthy the mobile business platform.

The agreement aims to give racegoers quick and easy access to services, erectile including ticket purchases, food and drink, merchandise, offers and promotions, loyalty  and betting.

Organisers say the partnership will improve customer experience at the racecourse, with more convenient services and reduced queuing times.

Emma Blackmore, Commercial Director, Chester Racecourse, said: “ZNAP won’t just make paying, booking and ticketing better, it’ll allow us to deliver a personal experience to our customers both inside Chester Racecourse, and critically, outside of the venue. The result is a win-win for everyone – customers will be better rewarded, brand partners will see much better take up of offers and we hope to have a happier, more engaged and loyal customer.

“Our ambition is to establish a loyalty programme that serves both the local community and wider region. We’ll be working with our partners and local business to explore new ways ZNAP can deliver value to their customers.”

Moran Lerner, Executive Vice President, ZNAP, said: “We’re delighted Chester has selected ZNAP, offering their customers a quicker way to make payments, access services and benefit from a range of offers all in one place with a few clicks of a smartphone.

“Chester Races is one of the most prestigious entertainment venues in the country, one that has a reputation for embracing innovation. It will be the first racecourse in the world that will deliver an omni-commerce experience to its customers using mobile business technology.”