Chelsea Sign Major Shirt Sponsorship Deal With Yokohama

English Premier League club Chelsea FC have agreed a deal with The Yokohama Rubber Company Ltd to become their new Official Shirt Partner in the biggest ever commercial deal in the club’s history.

This partnership with the tyre manufacturers is a five year deal and begins at the start of the 2015/16 season and sees Chelsea end their 10-year deal with current sponsors Samsung.

It will see the Yokohama brand appearing on all Chelsea shirts from the first team to the youth teams.

“It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them, stuff ” said Chelsea Chairman Bruce Buck.

“We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years. 

“I would also like to express my sincere gratitude to Samsung, with whom we have had a successful and rewarding relationship since 2005. Chelsea has demonstrated through that 10-year partnership that we can play a critical role in helping our partners achieve their global growth objectives. We look forward to accomplishing similar success with Yokohama.’

Mr Nagumo, Chairman and CEO of The Yokohama Rubber Company Ltd, said: ‘This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity.

“We see our partnership with Chelsea as an integral part of our global expansion plans as we enter Phase IV of our Grand Design 100 plan. We look forward to launching our iconic new Chelsea Yokohama shirt this summer.’

The sponsorship is the second biggest in British football after Manchester United’s deal with Chevrolet last year and is worth a reported £40 million a year.

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