Charity Unicef Becomes Flamengo’s Shirt Sponsor

Brazilian soccer club Flamengo have taken FC Barcelona’s example and agreed a major partnership with charity Unicef.

The Brazilian giant has signed what it describes as an “innovative partnership” with the world’s leading children’s charity which is set to promote the rights of children and adolescents. Along with featuring the Unicef logo on the club’s shirts the agreement will centre on Flamengo’s ‘My Team is Top 10’ initiative. This revolves around a set of 10 principles relating to the protection and promotion of the rights of children and teenagers – both athletes and non athletes – inside and outside the club.

Unicef has been increasing its presence in sport in recent years and has enjoyed a high-profile partnership with Barcelona since 2006. Barcelona star Lionel Messi and Los Angeles Galaxy icon David Beckham also serve as Unicef Ambassadors and the partnership with Flamengo will open the organisation up to a club, who with 40 million fans, are said to be the most popular in Brazil.

Anthony Lake, Unicef executive director, said:  “We are very proud to work with the Club de Regatas do Flamengo. The club is showing great leadership in creating guidelines for the promotion of the rights of children and adolescents. My Team is Top 10 is a wonderful step toward creating a club that will serve as a model for the community and to other clubs. Unicef hopes that millions of fans of Flamengo – inside and outside the country – get involved and help spread the message that creates a more equitable and fair world for all children.”

Flamengo president Patricia Amorim, added: “People and the world of sports organisations have a crucial role in protecting and promoting the rights of children and adolescents. Flamengo is enthusiastic and willing to take action to contribute to defending the rights of children and adolescents.”