Chang Beer Appoints Joanne O’Connell to Activate Everton Sponsorship

By Community | October 5, 2012

Chang Beer UK has appointed Joanne O’Connell as Sponsorship Activation Manager, medic to continue to drive the success of the company’s sponsorship of Everton FC.

The move comes as the brand celebrates a landmark success, as the longest standing football club sponsor in the Barclays Premier League. 

As the brand goes into its sixth season as the main sponsor of Everton FC, O’Connell will be responsible for managing the image, equity and execution of Chang Beer within Goodison Park, Merseyside and the surrounding area. This appointment is set to strengthen Chang Beer’s relationship with the club and drive awareness of the partnership. 

This is a new post has been created for Joanne. With a keen interest in football, O’Connell will be responsible for managing and driving the marketing partnership with the club, players and staff, as well as supporting local media partners and restaurant partnerships to capitalise on opportunities to grow presence of the premium Thai lager brand. 

Joanne joins Chang Beer from Cancer Research UK where she was the National Marketing Manager for Race for Life, and has previously worked with Sports Marketing Agency, GO Sports Entertainment, and years at Reebok UK, which have allowed her to build up over 18 years experience in the field of sports and brand marketing. 

Geoff Tirrell, Managing Director of Chang Beer UK, commented: “We’re very pleased to be welcoming Joanne to the team. Not only does she come with a wealth of experience, but she’s also a football and sport enthusiast and so there really isn’t anyone better for the role. Our success as the Everton FC sponsor to date has been fantastic and we’re confident that Joanne will help us drive this forward and deliver some brilliant results for the brand”. 

Joanne O’Connell, added: “I’m really excited about this opportunity. Chang Beer and Everton FC have great brand synergy and I can’t wait to help develop this further in my new role.” 

Chang Beer is made using the finest quality malt, hops and deep well water, producing a full-bodied flavour with light citrus notes. Chang literally means ‘elephant’ in Thai, a symbol of happiness, harmony and prosperity.