Champions Hockey League Partners iLOQ To Expand In Europe
By Shantanu Srivastav | May 15, 2018
Champions Hockey League (CHL) has announced a four-year partnership with iLOQ to improve brand exposure throughout Europe.
As part of the partnership iLOQ will become the Official Presenter of the CHL app. Other digital activations include providing fans access pre-game locker room streaming for selected games as well as digital player cards. The partnership was brokered by Infront.
“Infront and CHL continue to improve its commercial program to integrate clients in digital and social media activation that brings real value to fans,” said Andreas Biffiger, Senior Director of Winter Sports at Infront.”The platforms offer established and new clients the opportunity to evolve alongside the competition. With iLOQ we found a partner that will grow with us along the strong line of partners that are also leaders in their industries.”
“iLOQ’s position as an innovative, forward-thinking organisation matches the values of the CHL and it is great to welcome them as a partner,” said Martin Baumann, CEO of CHL. “Digital is a vital part of how we want to take the CHL forward, and with iLOQ’s reputation as being leaders in the industry it underlines our intentions.”
“We are executing our growth strategy and expanding our business to new markets and segments in Europe. The CHL offers outstanding exposure to the iLOQ brand across many of our key sales areas, from central to northern Europe, which all hold strong affiliations to hockey. We are excited to join forces with CHL and help spread the word about iLOQ to a wider audience. iLOQ and CHL are a perfect match since we both place great emphasis on ambition, teamwork and innovation – which after all are the cornerstones of a team’s success,” explains Heikki Hiltunen, President and CEO of iLOQ”.
Joni Lampinen, Chief Marketing Officer of iLOQ explains further, “this cooperation gives iLOQ a good opportunity to offer inspiring experiences for our customers, partners and employees as well as utilising content in our marketing communications and brand building. We are highly confident we will see beneficial results in our customer and sales activities across Europe.”
“Furthermore, the CHL holds the same values as we do at iLOQ – unrelenting determination, a winning attitude, expert craftsmanship and a sense of going beyond to reach our potential. These ideals are incredibly important to our own company, which is why we want to unlock potential in partnerships when we see them,” Joni Lampinen concludes.