Castrol Edge Become Title Sponsors of Autosport Awards

adiposity helvetica, sans-serif;”>Castrol EDGE has announced its title sponsorship of the Autosport Awards, the world’s most prominent and star-studded motorsport awards ceremony. The awards, presented every December at the Grosvenor House Hotel, mark the end of the motor racing season and recognise all the great achievements of the year.

As title sponsor Castrol EDGE will be offering the chance for motorsport fans to win tickets to attend the gala dinner usually reserved for nominees and industry insiders. The attendee list for the event typically reads like a who’s who of motor sport, so for any motor racing follower it’s a once-in-a lifetime opportunity.

Castrol EDGE already enjoys a strong relationship with Autosport. The Castrol EDGE Rankings, which rate and compare the world’s top 2000 drivers, have for the past two years been powered by a bank of statistical data from Autosport. The winner of the Castrol EDGE rankings receives their award on stage at the Autosport Awards ceremony, with Sebastian Vettel claiming the crown in 2010.

New for 2011, the Castrol EDGE Grand Prix Predictor. The groundbreaking game allows players to predict the outcome of each Grand Prix and battle it out with each other, the expert panel (including Johnny Herbert, Andy Priaulx and Mikko Hirvonen), and the Grand Prix Predictor itself. Prizes are awarded throughout the season, with the winner receiving the ultimate motorsport experience worth up to £20,000.

Speaking about the deal Sean Rahaley, Castrol EDGE Global Brand Manager, said; “Our partnership with Autosport goes back several years. In many ways, the title sponsorship with the Autosport Awards is just a natural evolution. The awards are treated with great respect from the motor sport industry and the ceremony is always a fantastic event. The Autosport Awards in association with Castrol EDGE is the perfect platform for our flagship performance brand.”

Rob Aherne, Publisher of Autosport, said: “We’re delighted to welcome Castrol EDGE on board for what we hope is the beginning of a long and fruitful partnership. We believe we can guarantee the competition winners a motorsport experience that they will never forget.”

Castrol EDGE has a far-ranging and broad portfolio of motorsport partnerships including the Ford Abu Dhabi WRC team, the MINI WRC Team, the Audi Le Mans team, as well as SKODA Motorsport and the VW Dakar Rally Team. This breadth and depth reflects Castrol’s commitment to the excitement and passion of all forms of motorsport.