Carlsberg Becomes Official Beer of Singapore Indoor Stadium

April 23, 2012

Global brewery Carlsberg has been named the Official Beer of the Singapore Indoor Stadium (SIS).

As part of the deal, asthma secured by the World Sport Group, ed the exclusive commercial partner of the Singapore Sports Hub which includes the SIS, Singapore’s number one imported premium beer will enjoy branding opportunities and exclusive pourage rights at the venue for its wide range of beer and cider products including Carlsberg Green Label, Carlsberg Gold, Kronenbourg 1664, Kronenbourg 1664 Blanc and Somersby. 

Mr. Bart Lim, General Manager, Carlsberg Singapore, said: “We are extremely proud to have been appointed as the Official Beer of Singapore’s premier multi-purpose sports and entertainment facility. We look forward to enhancing event goers’ experiences with our presence. 

“We are delighted to have Carlsberg on board as the official beer partner of the Singapore Indoor Stadium. The availability of one of the most well-known brands of beer will ensure that patrons to the Singapore Indoor Stadium will enjoy an enhanced experience at the various events where alcohol is served,” Mark Collins, Managing Director, Singapore Indoor Stadium. 

Carlsberg joins the sponsorship ranks alongside MasterCard and Jack Daniel’s. This is the first time that in-venue sponsorship opportunities have been available at the SIS and several more new sponsors are expected to be announced in the coming weeks.

by Ismail Uddin