Canadian Olympic Committee announces UnderArmour partnership

The Canadian Olympic Committee (COC) has named Under Armour as the official high performance footwear supplier for team Canada for the next eight years.

As part of the partnership, team Canada athletes will first appear in Under Armour high footwear at the Olympic Winter Games PyeongChang 2018 opening ceremony. Team Canada will also be provided with winter boots, running and training shoes for the event.

Derek Kent, chief marketing officer, COC said: “This new Under Armour partnership is ultimately about providing the most innovative and high performance footwear for our athletes.

“The COC is very proud to be Under Armour’s first ever National Olympic Committee partner and we look forward to partnering with their brand at the PyeongChang 2018 Winter Games and beyond.”

Courtney Carlson, vice president North America marketing, Under Armour added: “As Under Armour’s first partnership with the Canadian Olympic team, we are proud to support team Canada’s Olympic pursuit and provide state-of-the-art high performance footwear to the talented roster of athletes.”