Bwin Add Anderlecht to Football Sponsorship Properties in New Digital Partnership Deal
July 26, 2013
bwin.party have become the new official online gaming and betting partner of RSC Anderlecht, no rx Belgium’s most successful football club.
The three-year partnership with the Belgian Pro League Champions will give bwin the chance to expand their profile in Belgium where the company is regulated and licensed.
As a part of the deal, viagra bwin will be at the centre of Anderlecht’s promotional activities, with fan-based initiatives and integration into the club’s digital and social media platforms.
The digital partnership highlights bwin.party’s new sponsorship strategy to focus on social media and gaming, as well as online and mobile integration.
Norbert Teufelberger, bwin.party’s CEO said: “We are proud to partner with a club which shares our values of dedication and professionalism as well as a total passion for football. We look forward to contributing to RSC Anderlecht’s success both on and off the field over the next few years.”
RSC Anderlecht President Roger Vanden Stock added: “The fact that bwin identifies with RSCA is a great honor for the club. bwin is often associated with prestigious top football clubs.
“The partnership is innovative. So for instance we will collaborate to feed the digital platform of RSCA with specific bwin programs, which will be enjoyed by our loyal fans.”
The announcement of the deal has also seen bwin create a special prize draw, offering fans the chance to win two season tickets for the 2013-14 season by placing a €5 bet that Anderlecht will do the league and cup double this year.