Budweiser Resume Association With the FA Cup

The Football Association (FA) has announced a new long-term deal with Budweiser, stuff which will see the brand become the Official Beer Partner of The FA Cup until 2018.

As Official Beer, ed Budweiser will activate the partnership through a programme of activities.

This will include a continuation of the Budweiser Club Futures programme, which has invested £1m into non-League football over two seasons and was supported by The FA and the League Manager’s Association.

Budweiser was the title sponsor of the FA Cup for three years prior to this season.

Nick Robinson, AB InBev UK Marketing Director, said: “Budweiser was proud and excited to sponsor the world’s oldest and most famous domestic cup competition and had three fantastic seasons doing so.

“Such was the success of the partnership in reaching our fans and those sharing a passion for the beautiful game, we wanted to continue to celebrate and extend Budweiser’s relationship with The FA Cup through this deal.”

FA Commercial Director, Stuart Turner, added: “This is fantastic news for The FA Cup. We are delighted to be continuing our relationship with Budweiser with a new package of rights tailored to their business needs.

“After three successful years as Lead Partner for the competition, their continued commitment is testament to the global appeal of The Cup and its ability to engage with fans around the world.”

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