Bruin Sports Capital acquires Deltatre

By iSportconnect | June 30, 2016

Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, today announced the acquisition of deltatre, one of the world’s leading sports media service companies, whose clients include global sports leaders UEFA, FIFA, the English Premier League, ATP, BBC, BT Sport and Fox.
Deltatre are one of the biggest players in the digital European sports market, working with UEFA on the Champions League and recently partnered with ATP Media, the broadcast arm of men’s tennis’ ATP World Tour, to redesign and relaunch ATP’s ‘TennisTV’ – an OTT service.
Bruin Sports Capital will look to broaden its portfolio of digital, live streaming and broadcast services, accelerate growth across Europe and Asia, and establish a meaningful presence in the United States. Deltatre joins a growing and diverse collection of innovative businesses in Bruin Sports Capital’s portfolio of companies.
Under this deal, Giampiero Rinaudo will continue to lead as CEO of deltatre, which includes offices in Turin, Italy, London, UK and Munich, Germany, as well as in France, Switzerland, India, Singapore, Japan and Australia, with plans to establish a meaningful presence in the U.S. Mr. Rinaudo and his co-founder, Luca Marini, will retain a significant minority investment in deltatre.
Deltatre is on the cutting-edge of media, technology and sports, globally,” said Bruin chief executive George Pyne. “From live streaming to broadcast solutions, to website and mobile app development, they are driving exceptional value for clients and delivering sport to audiences around the world.”
“At Bruin, we understand the importance of media and technology as tools for global engagement in sport, and believe with our experience and access to long-term flexible capital, we can help Deltatre continue to innovate and grow their business.”
Rinaudo added: “Celebrating our 30th anniversary, we believed there was a still a lot of potential in Deltatre, but we understood that the next level of growth needed a new partner. We found in Bruin Sports Capital the perfect partner with a strong focus on the sport business, with signinficant influence in the media, and with long term investment vision. Our clients will be the first to benefit from our new ability to make investments that will ensure they are always on the cutting-edge of product and technology.”