Brooklyn Nets Reveals New Presenting Sponsor

September 16, 2013

National Basketball Association (NBA) franchise Brooklyn Nets are set to acquire a new presenting sponsor with SecureWatch 24 coming on board in a new multi-year deal.

The corporate sponsorship will allow SecureWatch to gain exposure through marketing intiatives including ads, billboards and in-arena signage.

Most visible will be the security company’s logo on courtside and baseline signage during home games at Barclays Center.

“It’s not just about the magnitude of the deal, it’s how our partner will activate while leveraging the relationship,” Nets CEO Brett Yormark told Adweek. “It’s going to be a great year. Our partner is going to realize all of those great benefits. We anticipate selling out every night. Fans’ response to our offseason [player acquisitions] has been terrific.

Jay Stuck, CMO for Securewatch 24, commented: “[We] didn’t want to be one of a dozen logos associated with a sports marketing opportunity,” Stuck explained. “We we wanted to own it by being the presenting sponsor in order to maximize the investment. And to be the presenting sponsor of the Brooklyn Nets is a huge step for us.”

Brooklyn have also recently debuted their new advertising campaign “Are You Ready?” in English, Spanish and Russian that will entail billboard, print, television, kiosks, digital and social media advertisements focused on the brand’s tri-state area.

“Our campaign, Are You Ready?, is patently more aggressive than last year. We came into the borough in a humble way. It was all about ‘Hello Brooklyn.’ Now we can take it up a notch. We are being a little bit more bold, a little bit more direct.”

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