British Ice Hockey Team MK Lightning Acquire New Helmet Sponsor
October 25, 2011
Leading men’s grooming brand the Bluebeards Revenge has announced a major one-year contract to become British Ice Hockey team, MK Lightning’s new helmet sponsor and ‘official partner’.
The name and logo of the iconic Bluebeards Revenge brand will now appear on the MK Lightning’s helmets throughout the 2011/12 season.
The deal will also see The Bluebeards Revenge produce one of their infamous ‘Train Hard, Shave Easy’ TV commercials featuring the MK Lightning players as well as creating marketing collateral around the club for use in magazines, newspapers and online media.
Nick Gibbens, PR and Marketing Manager for The Bluebeards Revenge, siad: “The Bluebeards Revenge is absolutely delighted with the helmet sponsorship deal and we are very proud to become ‘official partners’ to the MK Lightning.”
“The Lightning have a great tradition of playing some of the most open and attacking ice hockey in the UK. We are very much looking forward to working with the club on a number of exciting projects.”
Nick added: “We’ve invested a lot of time and effort looking for and researching the right sponsorship opportunity and we know that ice hockey, one of the fastest-growing participation sports in England, fits absolutely with the Bluebeards Revenge brand.
“It appeals to many of our customers, partners and retailers we work with, so this sponsorship will give us exciting opportunities to connect with them and deliver significant business benefit.”
Nick Poole, MK Lightning player-coach, said: “We’re thrilled to welcome Bluebeards Revenge as an official partner to the MK Lightning. Ice hockey and the Lightning have a lot in common with Bluebeards Revenge and their customers – its an action-packed, fast-paced sport and we’re a young, ambitious team that works hard but plays hard too – we hope that will really appeal to people that buy Bluebeards Revenge products.
“We had a lot of fun filming the ‘Train Hard, Shave Easy’ promo film, and we’re looking forward to sharing that with our supporters! We’ve had some great match results already this season and we’re pushing to win trophies with the Bluebeards Revenge logo on our helmets.
“Hopefully by the end of the season we’ll have won silverware as well as being the best-groomed ice hockey team in the UK!”