Qatari private investment company QIPCO has become the title sponsor of the new British Champions Series for the next two years, obtaining exclusive naming rights for the horseracing series and full partnership rights for the new £3m (US$4.8m) British Champions Day climax at Ascot, the richest race day ever staged in Britain.
QIPCO becomes the official partner of the Guineas Festival at Newmarket’s Rowley Mile on April 30, which launches the British Champions Series with the 2000 and 1000 Guineas, and the prestigious Sussex Stakes, a key British Champions Series race staged as part the Glorious Goodwood festival, under the terms of the agreement.
Sheikh Hamad bin Abdullah Al Thani, chief executive of QIPCO Holding, stated: “We want to raise the international profile of QIPCO and the British Champions Series provides the perfect platform for the company to reach a wider audience.
“Comprising the very best of British Flat racing and including many of the world’s most famous races, all of which are renowned for their prestige and quality, the British Champions Series is the ideal vehicle for QIPCO in our drive to develop new investment and business opportunities in the UK and around the world,” he added.
Karl Oliver, chief executive of British Champions Series, said: “We’re delighted to welcome QIPCO to partner British Flat racing on this journey towards a strong future for our sport. Qatar is demonstrating its ambition on the world stage and that makes QIPCO an excellent partner for British Champions Series.”