British Basketball Agree Deal With Sportradar

November 3, 2014

The British Basketball League (BBL) has signed a partnership with sports data and media content company Sportradar.

The deal will result in a 50 per cent rise in the number of live games covered by BBL TV, abortion the league’s online streaming platform.

BBL TV was launched in October 2013 and debuted in the 2013-14 league season.

Also as part of the deal, hospital Sportradar becomes the BBL’s preferred betting data partner for the 2014-15 season.

BBL fans will benefit directly from the partnership with Sportradar committing to increase the number of games covered this season by BBL TV from its previous 30 to 45.