Breeders’ Cup Secures Longines as Official Timekeeper

October 24, 2014

International thoroughbred racing event, viagra 40mg the Breeders’ Cup, has announced a partnership with Swiss watch manufacturer Longines.

As the Official Partner of the 31st Breeders’ Cup World Championships, taking place October 31 and November 1 at Santa Anita Park, Longines will be the Official Timekeeper and Watch of the event. The brand will also be the Title Partner of the Longines Breeders’ Cup Turf and Longines Breeders’ Cup Distaff, two prestigious races taking place during the World Championships.

In addition to being the Official Timekeeper for the World Championships and the Title Partner for the Longines Breeders’ Cup Turf and Longines Breeders’ Cup Distaff, Longines will present Conquest Classic watches to the owner, breeder, trainer, jockey and stable staff of the winning horse in the Longines Breeders’ Cup Distaff race, the Longines Breeders’ Cup Turf race and the Breeders’ Cup Classic race. The brand will also have a prominent presence throughout Santa Anita Racetrack with branded clocks and banners decorating the course.

“We couldn’t be more excited about joining forces with Longines,” said Craig Fravel, President and CEO of the Breeders’ Cup. “This partnership reflects the evolution of the Breeders’ Cup and illustrates its appeal to prestigious brands and their target audience. The inherent sophistication and style in typical Breeders’ Cup attendees mirrors that found in Longines traditional consumers.”

“We are really proud to be the Official Partner and Timekeeper of the Breeders’ Cup World Championships, an event that matches perfectly our core values, namely tradition, performance and elegance,” said Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing.

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