Brand Affinity Ink Deal to be Exclusive Photo Partner for Indy 500

May 10, 2013

Indianapolis Motor Speedway (IMS) has teamed up with Brand Affinity Technologies to enable the expert in engaging fans to activate its FanPhotos service which will provide fan engagement at the Indianapolis 500 Mile Race.

IMS will exclusively use Brand Affinity’s FanPhotos services at track events through 2018.

The Indianapolis 500 is the single largest spectator sports event in the world with an estimated 400,000 fans attending. Roving photographers from Brand Affinity’s FanPhotos will work the crowd and photographers will be on hand at fixed-point sites at the track where race fans can view their photos instantly and place orders on the spot.

With an event this large and the number of spectators about four times that of the Super Bowl, it was important for IMS to find a partner for fan engagement that could handle not only the large crowd size but maintain a high level of quality.

“This partnership with IMS demonstrates that our interactive fan activation services can scale to the world’s largest spectator sporting events, while maintaining the highest level of quality for each individual fan,” said Carlton Osborne, GM of FanPhotos and VP of Business Development at Brand Affinity Technologies. “No one engages fans with passion, high quality photos, and digital media like we do. We’re delighted to be working with IMS on the Indy 500 in May and the track’s other major events — the Brickyard 400 (NASCAR Sprint Cup Series) and Red Bull Indianapolis GP. Our value is helping IMS, the Indy 500, its sponsors and fans make lasting impressions well after the checkered flag has been waved.”

The 97th Running of the Indianapolis 500 takes place on Sunday, May 26.

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