Dortmund Partner eSports.com To Attract Millennials
By Shantanu Srivastav | June 29, 2018
German Bundesliga football club Borussia Dortmund (BVB) has signed a partnership with eSports.com to reach out to the millennials.
As part of the deal, BVB fans will be offered special promotions.
BVB Managing Director Carsten Cramer said: “In our new partner eSports.com, we’ve found the ideal platform to reach the large target group of people interested in eSports, which is gaining in importance.
“For us, it is especially important to place our core business – football – with this target group. To this end, a website that reaches millions of users and has a distinct clientele is naturally ideal. Both partners and in particular fans will benefit from this cooperation.”
eSports.com CEO, Michael Broda, added: The networks and the fans of Borussia ideally complement our already existing partnerships in America and Asia. We both want to use the enormous potential of these markets – so it’s only natural to do it together.”