Bora Acquires Naming Rights to NetApp-Endura Cycling Team

Kitchen appliances manufacturer Bora has been announced as a new sponsor of professional cycling team NetApp-Endura from the 1st of January 2015.

BORA, a sponsor of the team since 2012,will upgrade to naming rights sponsor  -on January 1, 2015 until the end of 2019.

“I am pleased that we once again welcome a German company as the title sponsor of the professional cycling with BORA. With BORA, we have gained a firm as a name, which is privately held, rapidly growing, economically very well positioned and with its innovations competition not afraid of the big ones. because I see very clear parallels to our team.’s commitment BORA proves that we have taken the right development in the last five years,” said NetApp-Endura boss Ralph Denk.

Willi Bruckbauer, kitchen visionary, founder and the driving force of BORA on the motives for the sensational commitment in cycling sponsoring: “We are a healthily growing company. This long-term partnership will serve to introduce BORA to a broader public and to support our export offensive. The name right in professional cycling is perfectly suited for this venture and the team of team manager Ralph Denk is also ideally suited to the BORA company.

“It is inspired by a similar passion, does not shy away from competition with the major league and strives to the top from its regional roots. During the past few years we structured our plan incrementally, initially as a partner of the team and meanwhile with TV advertising during cycle races in many European countries, this year’s highlight being the only German professional team at the Tour de France in pursuit of the yellow jersey. Now is the perfect time to become a name sponsor.”