Bloomberg to Title Sponsor Hong Kong Scottish Rugby Team
By Community | May 22, 2014
Bloomberg, a leader in global business and financial information, has announced theyr will sponsor Hong Kong Scottish RFC of the Hong Kong RFU Premiership.
As part of the deal, the Bloomberg logo will be embalzoned on the front of their jerseys next year.
Hong Kong Scottish has just concluded their most successful season to date, where they twice held the Broony Quaich and reached the Grand Championships semi-final.
“We were determined to partner with a strong global brand and we found Bloomberg to be the right fit,” said Dave Whiteford, General Manager of Hong Kong Scottish. “Bloomberg’s track-record of supporting local community initiatives impressed us and we wanted a sponsor that understood our potential.”
In addition to the Bloomberg logo featuring prominently on the team’s jersey, the Hong Kong Scottish 1st XV will now be known as Bloomberg Hong Kong Scottish in their Hong Kong Premiership fixtures. Bloomberg will also have access to the Hong Kong Scottish box during the upcoming 2015 Hong Kong 7s.
“Hong Kong Scottish has always been an integral part of grassroots rugby in Hong Kong and we are proud to support such an esteemed club,” said Taran Khera, Bloomberg’s Head of Hong Kong Sales. “Our recent sponsorship of the HK Fanzone at Hong Kong 7s was a huge success and we wanted to do more to support the local community as part of our long-term commitment to the Hong Kong market.”