Bitzio Launch New App for Marketing Subsidiary of NFLPA
By Community | September 6, 2012
Bitzio, Inc., a leader in apps, mobile media and behavioral analytics, today announced a licensing partnership with NFL Players, Inc., the licensing and marketing subsidiary of the NFLPA, to develop an innovative, player-based trivia application for IOS devices.
The Football Trivia app, which will launch in mid-October, will pit fan against fan as they answer trivia questions about a selected player in a competitive duel of football knowledge. To make the game more challenging and fun, users will need to dodge obstacles thrown by their opponent in a race against the clock to earn the most pigskins. The fan who collects the most footballs is the winner.
“NFL PLAYERS is the perfect partner for engaging, competitive mobile gaming apps Bitzio creates,” said William Schonbrun, President and CEO of Bitzio. “The cooperation we have received from NFL PLAYERS has been amazing. We can’t wait to make this trivia app available to the over 180 million football fans out there.”
Bitzio joins the ranks of an impressive group of licensees within NFL PLAYERS’ multimedia and interactive category. The division has already demonstrated consistent growth in the mobile gaming space and continues its efforts to identify creative app developers that incorporate the use of NFL players. “Bitzio will offer one of the most innovative sports trivia games on the market today,” said Kathie Vu, Vice President of Licensing and Business Development for NFL PLAYERS. “This partnership brings unique challenges to our devoted fans and gives them a new platform to demonstrate their knowledge of football and passion for our players.”
Fans can look forward to playing with football stars like Peyton Manning, Adrian Peterson, Tom Brady, Ndamukong Suh, Tony Romo, and Aaron Rodgers with many more fan favorites slated for addition in the coming weeks and months.
“We continue to see reports suggesting almost 40% of loyal fans will download apps for their favorite athletes, entertainers or teams and that over 45% of those fans are ‘social butterflies’ who tell everybody they know about the app,” added Schonbrun. “With more than 100 million smart phone users in the U.S. alone, and with such a strong global NFL fan base reported at over 180 million, we believe downloads will be measured in the millions, or tens of millions, for superstar players. Using advanced marketing and social media techniques, gamification and a freemium model that delivers great value via in-app purchases, this trivia game is stacked for success … and this is only the beginning of what we hope to deliver to football fans across the globe.”