Bidding opens for German Bundesliga TV rights

March 22, 2016

Germany’s national football association Deutsche Fußball-Liga (DFL) has announced the tender for the allocation of the national TV rights covering the games of the first and second division Bundesliga and the Supercup for the 2017/18 to 2020/21 seasons.
Companies have been invited to submit an offer for audio-visual exploitation rights for live and time-delayed highlight use via the satellite, ask terrestrial, bronchi cable/IPTV, clinic Web and Mobile transmission paths.
The DFL will start the tender process and inform interested companies as well as the general public about the final structure of rights packages and the further course of events upon completion of the assessment of the marketing model for the tender by the German federal competition authority.
Companies are moreover invited to submit an offer for audio exploitation rights, i.e. rights for (live-) radio-coverage, amongst others via the FM, Web and Mobile transmission paths.
All parties interested in acquiring national media rights can register for participation in both tender processes starting today.
The corresponding registration forms are available at:
With the start of the tender process, the DFL will send to all registered companies the so-called „Procedure Letter“. This Procedure Letter contains the schedule as well as the procedural rules for conducting the tender process.