Bianchi to Remain Team Belkin Partner if New Title Sponsor Found

June 23, 2014

Following Belkin’s decision to exit Pro Cycling as the title sponsor of the Belkin Pro Cycling Team, bicycle manufacturer Bianchi has revealed its intention to continue to back the team.

The decision comes after consumer electronics company Belkin had announced last week that it would not extend its current sponsorship with the cycling team beyond the 2014 season.

The partnership began with last year’s Tour de France, with the American firm replacing Rabobank following its withdrawal at the end of 2012.

Following those developments the team revealed it will look to crowdfunding methods to secure a new title sponsor.

In a statement Bianchi said: “Bianchi intends to stay with the Team if a new sponsor can be secured and is cooperating to help make the future possible.

“The Team has worked very hard to prepare and Bianchi looks forward to a successful Tour de France and the remaining 2014 race calendar.”