Betfair Sponsor Prizefighter

February 3, 2012

Betfair is to be the new title sponsor of the Prizefighter series.

The deal will come into effect from February, 11th live on Sky Sports 1 with the sold-out Light-Welterweights II show at the Civic Hall in Wolverhampton.

The night will see English Welterweight title-holder Adil Anwar, unbeaten Tyrone Nurse and Dale Miles, ex British champion Barry Morrison and major title challengers Young Mutley, Dean Harrison, John Watson and Mark Lloyd all competing for a £32,000 ($51,000) winner’s cheque.

The partnership will involve branding rights across the ring, on the fighters, and ring card girls for the bookmakers.

The relationship between the betting exchange and Matchroom Sport’s eight-man, one night tournament will also see a ringside Betfair analyst who will discuss price movements through the night.

In addition, Betfair customers will have access to analysis and interviews through the betting exchange’s official site and social media platforms.

Head of UK Brand Marketing at Betfair, Andy Lulham, stated, “We’re thrilled to enter into partnership with Prizefighter, a format which has breathed new life into boxing. The competition continues to grow in popularity and stature among our customer base”.

Matchroom Sport’s managing director, Eddie Hearn, added, “I’m delighted to welcome the world’s leading betting exchange as title sponsorship of the innovative Prizefighter Series. The event has attracted a new audience for boxing and our growing list of international broadcasters confirms the huge growth of this concept. The event always attracts high volumes of activity within the betting markets and I’m sure punters will get great value with Betfair”.