Betfair Clinch Big Al’s Creative Agency from Paddy Power

June 17, 2011

UK betting firm Betfair has appointed Big Al’s Creative Emporium as its strategic and creative agency following a competitive pitch.

The new agreement will mean that Big Al’s will be ending its relationship with rival bookmaker Paddy Power after success in a pitch process led by Matt Booth, Betfair’s head of UK Marketing.

A multimillion annual media spend confirms Betfair’s intention to further accelerate the growth of the business and Booth stated: “We’re delighted to be working with Big Al’s to help shape our strategic direction. 

“It’s an exciting time for Betfair as we continue to build our brand, and roll out innovative and creative marketing campaigns.” 

Big Al’s has expertise in the sports and gaming industries, having previously worked with brands including Setanta Sports, PokerStars,, Capital Spreads, The National Bingo Game Association, and Paddy Power.

Stef Jones, Creative Partner, spoke of the immediate appointment: “We’re very proud of the previous work we’ve done in the betting and gaming industry, and Betfair represents a great opportunity for us to continue this. We can’t wait to get stuck in.”