Best Buy Sponsors Nascar’s Roush Fenway Racing

December 21, 2011

Best Buy Co., Inc. announced  today a new sponsorship deal for the 2012 NASCAR Sprint Cup Series Season with the American retailer serving as primary sponsor of Carl Edwards’ No. 99 Ford for two races and the Matt Kenseth No. 17 Ford for nine races.

In addition, Best Buy will serve as associate sponsor for each.

“Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing,” said Drew Panayiotou, senior vice president of marketing for Best Buy. “Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments.”

Roush Fenway co-owner Jack Roush, said: “We are extremely pleased to announce this partnership with Best Buy. Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together.”

Best Buy has been a NASCAR sponsor for the past 7 years.