Beko to Sponsor Football League’s Official Soccer Schools Site
October 24, 2011
Appliance brand Beko has started a association with the English Football League to become the official sponsor of The Football League’s Soccer Schools site.
The site was created to further market coaching courses for kids at clubs. In addition to football coaching courses, prostate the 17 participating clubs also offer multi-sport activities allowing kids to meet new friends and stay healthy in a range of ways during the holidays.
As well as encouraging kids to get active, ed Beko is also helping their parents to support them, erectile by creating a new social media programme: ‘Beko Mums United’. This is a new Facebook community for mums wanting to help their kids stay fit and healthy by enjoying sport.
The campaign, created for Beko by the sports media and marketing agency Sports Revolution, is to be spear-headed by the Sky Sports presenter, Kirsty Gallacher.
The site also offers parents the chance to win football kit for their children’s team, free places at Official Soccer Schools and up to £500 worth of Beko household appliances. The fan page is being managed and marketed by the leading sports website publisher, Snack Media: a subsidiary of Sports Revolution.
David Malkinson, Head of Marketing, at The Football League said: “The Football League is innovating across both digital and non-digital areas of football. “OfficialSoccerSchools.co.uk is a huge step forward for clubs community engagement arms, enabling them to better market their holiday and term-time soccer and multisport activity.
“Many children make their first connection with a club through a Soccer School and we know the site will develop more fans of the future. We are delighted that Beko is extending its support for UK football right down into the grass roots of the sport.”
BEKO has had previous experience in football in the UK after being a major advertiser in the English Premier League since 2008.