Beckham Among Those to Unveil New Samsung Olympic Logo
June 14, 2011
Samsung ambassador David Beckham helped the worldwide Olympic sponsor unveil its new logo to be used on all its London 2012 campaigns and advertising, including its sponsorship of the Torch Relay, for which it is a Presenting Partner yesterday, June 13.
Samsung says that the logo, designed by award winning London-based artist Kate Moross, signifies an open invitation from the company to the general public in order to coincide with the marketing campaign’s “Everyone’s Olympic Games” strapline.
Samsung hopes to select from more nominees than ever before to carry the Olympic Flame as it travels the UK in 2012. Soccer star Beckham announced his nomination for Gabriella Roseje, an 18-year-old from Bermondsey, for her outstanding work with young people from disadvantaged backgrounds using her sporting talent.
Samsung will eventually select 1,360 people to carry the Torch on its 70-day 8,000 mile around Britain, starting in Land’s End on May 18, 2012.
Beckham stated at the Canary Wharf press conference: “Gabriella is an impressive and inspiring person. Not only is she successful in her own right, she willingly supports and helps those around her. Gabriella stands out for all the right reasons. I’m proud to nominate her as Samsung’s first Olympic Torchbearer.
“The nomination campaign aims to give the unsung heroes in communities across the world their chance to shine in the London 2012 Olympic Torch Relay – it’s ‘Everyone’s Olympic Games’. Gabriella is perfect example of the kind of qualities we are looking for in a person to run with the Olympic Flame.”