BCCI Get No Interest for Mobile and Internet Rights for India’s Home Games

October 4, 2011

The Board of Control for Cricket in India (BCCI) has been unsuccessful in its second attempt to sell the mobile and internet rights for India’s home matches after their was no interest in the venture as punters still feel the price is too high.

The BCCI had set a reduced price of Rs20 million ($405, abortion 000) for the rights but failed to attract any bids. One local expert said: “This is not something which can go for more than Rs5 million. The internet rights of the Indian Premier League cost around Rs5 million. For a Test match, canada buy it can’t be more than that. They have overpriced it.”

After a meeting on Friday, the BCCI decided to stream free of charge the five one-day internationals and one Twenty20 International against England as well as three Tests and five one-day internationals against the West Indies on its own website. Both series will be streamed live for overseas viewers. In India, the matches will be shown in full with a delay of five minutes.

The second invitation to tender was made after only one party responded to the BCCI’s first tender notice early last month. The tender was for two-and-a-half years, from October 2011 to March 2014. That bid was nearly five times lower than the base price of Rs30 million. The board then lowered the base price to Rs20 million and asked for fresh bids.

The BCCI said that it would launch a global tender for its rights in December.