British Basketball League agrees broadcast partnership with FreeSports
By Taruka Srivastav | January 23, 2018
The British Basketball League (BBL) has sealed a broadcast agreement with FreeSports to expand its reach to fans.
As part of the partnership, FreeSports will broadcast one BBL game per week. The channel will also broadcast BBL across a number of platforms, complementing existing weekly coverage by BBC Sport, UNILAD and Livebasketball.tv.
Richard Webb, operations manager at FreeSports said: “We are delighted to be showcasing the UK’s top basketball League on television and thrilled that we can bring free access to over 18 million UK homes.
“Basketball is now the second most played sport by school children in the UK with over 35% participating so we believe it only right that British Basketball is put front and centre in the continued growth of the sport.”
BBL games to be shown LIVE on @FreeSportsUK – available in over 18 million homes!
Weekly game starting with Sunday’s Cup Final
— BBL (@BBLofficial) January 22, 2018
BBL commercial director, Bob Hope added: “In an exciting development we would like to welcome FreeSports as a brand new BBL partner. FreeSports is to televise 15 live BBL games, commencing January 28, 2018 to the end of the current season.
“The additional exposure this provides, will give The British Basketball League unprecedented media coverage, substantially increasing our viewing audience of League games and adding further to our commercial appeal.
“Most significantly, this new agreement will provide fans with the opportunity to watch an additional game each week, free to air, on traditional big screen television format, thereby adding to the value of the online and mobile options provided by our other media partners, BBC Sport, UNILAD and LiveBasketballTV.”