BBC Reveals London 2012 as Most Successful Online Event
By Community | August 13, 2012
The BBC has delivered its most successful online event ever, anesthetist attracting a record-breaking 55m global browsers to BBC Sport online (cumulative reach) throughout the course of the Games, unhealthy and marking London 2012 as the first truly digital Games.
This has mirrored the BBC’s record Olympic TV reach, across both linear TV channels and Red Button, with over 51.9m viewers in the UK – the largest TV audience reach for a major event for at least 10 years.
BBC Sport online delivered comprehensive, quality coverage including a page for every athlete, country, sport and venue; 2,500 hours of coverage; and up to 24 HD live streams, ensuring audiences never missed a moment of the action. And, by making every sport available across PC, mobile, tablet and connected TV, viewers could keep up to date with the action, whenever and wherever they were.
Putting live and catch-up video at the heart of the BBC’s online coverage, BBC Sport launched its new live interactive video player. This enabled viewers to watch and switch between live HD video coverage, navigate to key moments within a session, and discover more with live data, statistics and information, while watching the action.
And video proved hugely popular, with 106m requests for video throughout the Games (62m for live streams, 8m for on-demand streams and 35m for clips), smashing the previous highs of 32m for the Beijing Games and 38m for the 2010 World Cup. New features such as chapter markings received an average 1.5 million clicks per day, with people using them to navigate instantly to key moments.
The top five most-requested events from Olympic live video streams on BBC Sport online included: Andy Murray and Serena Williams winning the Tennis Singles Finals, Bradley Wiggins winning the Men’s Cycling Time-Trial and Athletics Heats including Jessica Ennis in the Heptathlon. And the Opening Ceremony has continued to be one of the most popular programmes on BBC Online, with 3.9 million requests to view on either BBC iPlayer or the BBC Sport website to date.
Popular video clips included German diver, Steven Feck’s nightmare ‘zero point’ dive with over 830,000 requests, Cuban pole vaulter, ?Lazaro Borges’ pole snapping mid-vault with 420,000 requests, and Usain Bolt storming to victory in the 100m final with over 429,000 requests.
Phil Fearnley, General Manager – News and Knowledge, BBC Future Media, said: “Our aspiration was that just as the Coronation did for TV in 1953, the Olympics would do for digital in 2012. The demand and astonishing feedback we’ve seen from audiences accessing our Olympics content online, whenever they want, on the devices they choose, has exceeded our expectations and helped fulfil this aspiration. We promised audiences would never miss a moment of the Games. We delivered on our promise and will build on this to leave a lasting digital legacy for audiences in years to come.”
Ben Gallop, Head of Interactive for BBC Sport, said: “Our home Olympics was a special time for the whole UK and it’s been really pleasing for BBC Sport to have given our audience the chance to enjoy all that amazing action. There have been some great stories of people following Team GB’s rowing success at the shopping centre or watching Usain Bolt when they’re on the beach. We like to think it was the ultimate Olympic choice: on-demand and on-the-move.”
Traffic to bbc.co.uk rocketed throughout the Games, with the BBC delivering 2.8 petabytes on the busiest day. Streaming quality was the highest the BBC has ever delivered online, averaging over 1 megabit per second. The peak traffic moment was on 1 August 2012, at over 700 gigabits per second – the day Bradley Wiggins stormed to victory.