Bayern Munich Announce Two New Partners

Bundesliga champions FC Bayern Munich have announced two new partners as it looks to expand its digital and energy saving output.

The German team have partnered with SAP who has become the club’s official partner for sport analytics and enterprise software and Yingli Solar who has installed a solar power system on the roof of FC Bayern Munich’s training facility on Sabener StraBe.

Earlier this year, FC Bayern Munich signed a deal for the SAP Customer Relationship Management (SAP CRM) application and a scalable solution for commerce from hybris software, an SAP company. With this technology, the club aims to intensify the interaction with its fans, personalize their experience and reward them for their loyalty. Discussing FC Bayern’s internationalization strategy, the two companies agreed very quickly that there was a lot of potential for a broader cooperation, with technology helping the club on and off the pitch. Especially in the area of player performance and health monitoring, SAP is expected to bring in a lot of value add with SAP HANA platform and the company’s expertise in every dimension of data analytics.

“SAP has the technology to support three of our main goals: optimize our business processes to facilitate our global expansion, help our team stay fit and perform at their highest level and give our fans the best possible experience,” said Karl-Heinz Rummenigge, German former football striker and CEO of FC Bayern Munich.

“The FC Bayern Munich is currently one the best performing football clubs of the world. Leveraging innovative technology, we want to permanently secure a global top position for the FC Bayern. Our players’ performance and their health are of paramount importance to reach this goal, and so are our fans. Our club has more than 292 million fans worldwide, including 9.4 million in the U.S. We have ambitious goals both in terms of sports and economic success, and we want to inspire people worldwide.”

“The partnership between SAP and FC Bayern Munich is an impressive union,” said Gerhard Oswald, member of the Executive Board of SAP SE for Quality, Scale and Support. “By combining the power of FC Bayern Munich with that of SAP HANA we will be able to develop new solutions that will transform the world of football from every angle.”

FC Bayern to Use Solar Power

Munich also revealed a partnership with Yingli Solar.

The Yingli Solar power system has a capacity of 29.2 kWp and will produce more than 31,000 kWh of clean electricity each year. With the new system, the football club now is able to generate their own renewable energy which has a positive impact on the environment by reducing 21,000 kg of harmful CO2 emissions annually.

“We are so proud that FC Bayern Munich will now be ‘Powered by Yingli’. At FC Bayern Munich, we not only live up to our social responsibility but also commit to a sustainable economy,” said Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern München AG. “As our renewable partner, Yingli has supplied their PV modules to help FC Bayern Munich become one of the greenest clubs. We are very happy to have Yingli as part of the FC Bayern Munich family. We both share a passion for football and place great value on the environment, our cultures and traditions.”

“Yingli is thrilled with the results of our partnership to date. We have had several successful years with great joint projects since 2011,” said Darren Thompson, Managing Director of Yingli Green Energy International AG, a wholly-owned subsidiary of Yingli Green Energy. “The fact that FC Bayern Munich decided in favor of a Yingli Solar power system makes us proud and demonstrates once more what an excellent fit we are for the club when it comes to sustainability.”