Bayern Munich and Gigaset Sign Three-Year Partnership

German Bundesliga giants Bayern Munich have agreed a three-year deal with Gigaset to become a platinum partner of the club.

The technology and consumer electronics provider will be the club’s exclusive partner in the smartphone, tablet and wearables market.

“Gigaset and FC Bayern Munich share a passion for performance and quality,” saidFC Bayern chairman Karl-Heinz Rummenigge.

“Together with our Premium Partner Gigaset, we want to successfully continue delivering these attributes.”

Gigaset CEO Charles Fränkl said: “Our cooperation with FC Bayern Munich comes at the start of a new era for Gigaset, when we’ll be opening up new areas for growth with our entry into the smartphone market.

“Our brands are an excellent fit with each other. Both partners carefully maintain their long-standing and valuable traditions while at the same time sharing a fierce determination to innovate. What’s key for us is that we want to develop a lively dialogue not just with the club itself but with its fans as well.”

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