Basketball Champions League and WSC in video-tech deal

Basketball Champions League (BCL) and sports video technology company, there WSC Sports Technologies, price have signed a deal to provide customised, medic automated video highlights across its digital channels, to fans, teams and players.

WSC provides an innovative workflow automation solution from ingestion of live content to distribution of automatically created short-form videos, tailor-made, customised and personalised for every need. The company’s unique sport video technology automatically analyses sports broadcast in real-time, identifies every moment in a game and generates customised highlights on every player, team and moment.

Basketball Champions League and WSC will now offer extensive pre-game and post-game coverage to fans in order to give the Basketball Champions League a round-the-clock exposure on top of all live games.

The Basketball Champions League social media channels have already gathered 140,000 fans and generated above 2.5 million video views. This partnership will help the Basketball Champions League to further promote and share content to teams and star players directly. This content will serve as a major promotion platform for Basketball Champions League’s broadcast partners who will see their brand featured in all clips distributed to teams and players. 

“It is with great pleasure that we launch our collaboration with WSC Sports Technologies for the Basketball Champions League. Our aim is to provide fans with customised content at a scale never seen before in similar European competitions,” said Basketball Champions League CEO, Patrick Comninos,

“As Basketball Champions League fans’ demand for video on digital and social platforms continues to grow, WSC’s technology will give us the tools to meet that demand and bring our competition to the highest level of an ever-growing digital offer.” 

“We also hope that this unlimited, high quality inventory of digital content will ultimately drive more fans to watch our games on TV. The WSC technology is ground breaking, innovative and so is the Basketball Champions League.”

“We are proud to partner with the Basketball Champions League to provide European and global fans customised content to follow their teams and players of this unique basketball competition”, said Daniel Shichman, CEO and co-founder of WSC Sports. “The Basketball Champions League has a great growth potential and our technology will help scale content distribution and exposure while tailoring videos to fan’s appetite.”