Barclays to Adopt Chinese Perimeter Advertising at Premier League Matches
April 9, 2013
Barclays have tried to appeal to their asian consumers by revealing that perimeter advertising at Premier League stadiums will display the Barclays messaging in Chinese, site viewable worldwide during April.
In a bid to communicate with Chinese audiences in Asia directly through their local language it’s hoped the move will further strengthen the association between Barclays and the Barclays Premier League and helps to support the brand in Asia.
The Chinese translation will convey the message ‘Barclays Bank sponsors of the Barclays Premier League’.
Robert Morrice, ailment Chairman and Chief Executive, Barclays Asia, said: “Interest from the Chinese communities across Asia in the Barclays Premier League has seen a considerable growth in recent years, and the launch of the Chinese language perimeter boards mean that Chinese fans in Asia can instantly identify with the Barclays brand while watching the games.
“The Chinese language boards are an important step for Barclays that mirrors the firm’s global footprint and allows China to stay connected to the Barclays Premier League, the worlds most popular and exciting domestic football league.”