Baku 2020 Bid Gets Forward Momentum after Employing Three Agencies

The Baku 2020 Bid Committee are on the front foot after appointing three international agencies – pmplegacy, ambulance Burson-Marsteller and Adore Creative to its campaign to host the 2020 Olympic and Paralympic Games.

pmplegacy, medic part of the Chime Sports Marketing division of Chime Communications, will be lead strategic and technical advisors to the Bid, responsible for brand positioning, narrative and messaging; the development of the Applicant and Candidature Files and assisting the Baku 2020 team with its interaction with and presentations to the Olympic Movement.

Burson-Marsteller, a public relations and communications firm with offices in 96 countries across six continents, will provide strategic communications counsel, as well as media relations and PR services to the Baku Bid team.

Adore Creative, the international advertising and creative services agency involved in both the 2014 Winter Olympics and 2018 World Cup campaigns for Russia, will be responsible for producing the bid films, new media and advertising campaign.

Yaqub Eyyubov, Deputy Prime Minister, head of Baku 2020 Bid Committee, said: “We are delighted to have secured the services of such high quality agencies. These three agencies are the leaders in their respective fields. We know that they will do an excellent job for us, as we set out our credentials to be selected as a 2020 Candidate City in May 2012.”

Azad Rahimov, Minister of Youth and Sport, added: “We are very focussed, following our 2016 Applicant City campaign, to demonstrate to the IOC, that Baku really does have what it takes to host the 2020 Games. Our economy is amongst the fastest growing in the world thanks to our natural reserves and our position as a transportation hub; we have extensive modern sports venues throughout the city and we will demonstrate to the IOC, a genuine sporting legacy for our country, the region and the whole Olympic Family.”