Baku 2015 Signs Digital Content Partnership With Perform

The Baku European Games Operations Committee (BEGOC) has signed a content partnership with Digital sports content group Perform, that will deliver extensive multilingual news and features to promote and increase exposure of the Baku 2015 European Games.

Perform will have production teams in Baku and London, showcasing the 20 different sports on show and the athletes competing across eight languages (English, French, Italian, German, Spanish, Russian, Turkish and Azerbaijani) ahead of the Games.

The video content will be distributed to global broadcasters and publishers via Perform’s Omnisport sports news service and ePlayer, as well as via Perform’s own consumer platform.

The content will also be hosted on the official website of the European Games and on their official social media channels.

As part of this digital partnership, Baku 2015 will be promoted through Perform’s platforms to drive awareness and build familiarity of the upcoming Games.

Baku 2015 advertising will be displayed on Perform platforms across Europe amplifying the content on both desktop and mobile sites.

Perform’s New Business Director, Gareth Rees, said: “Perform has been at the forefront of producing and delivering high quality digital content from the biggest sporting events across the globe and we are delighted to be working with BEGOC on the inaugural European Games, bringing fans closer to what promises to be a great event.

“This is a fantastic opportunity for us to help spread the word about Baku, an undoubted sporting powerhouse of the future.”

Charlie Wijeratna, Commercial Director at Baku 2015, added: “The European Games will be an historic event in a beautiful city and we are confident of providing a world class sporting spectacle to fans across Europe. All sporting events need to have a strong digital presence and Perform has an impressive track-record of working with the most prestigious sporting competitions.

“We look forward to delivering a great fan experience through our array of compelling content and distribution platforms.”