Aviva Partner with Saracens to Promote Derby Game Against Harlequins

January 25, 2012

Saracens has partnered with UK’s leading insurer Aviva to promote the London club’s derby match against Harlequins at Wembley on Saturday 31 March.

Premiership title sponsors’ Aviva will work closely with the innovative London club to promote the top-of-the-table clash that will also see a host of additional entertainment, pills | led by the chart topping band Mcfly.

Nigel Wray, health Saracens’ chairman, patient said: “Saracens at Wembley has become recognised as a fantastic family day out offering great rugby and great entertainment at a great venue for a great price, and we are looking forward to working with Aviva on making the game on March 31 our most successful yet.”

The Aviva support will include a range of marketing initiatives designed to connect with and excite its key customers, business partners and staff across the UK.

“These Wembley games have proven to be a great success with supporters,” said Kevin Peake, Director of Brand, Sponsorship & CR at Aviva UK.

“As well as being able to watch the most exciting and competitive club rugby anywhere in the world, the high profile venue, music acts and other entertainment help the occasion attract a much broader audience than simply rugby fans.”

“There has been huge appetite amongst our customers, business partners and staff, so we will be using this game to help us continue to deliver more business benefit alongside Aviva’s title sponsorship of the league.”