AutoTrader Extends NBA Partnership
By Community | October 20, 2014
AutoTrader.com today announced a multiyear renewal of its partnership with Turner Sports and the National Basketball Association (NBA).
As part of the extended agreement, AutoTrader.com will continue its role as the presenting sponsor of “NBA on TNT Premiere Week presented by AutoTrader.com,” “TNT NBA Tip-Off presented by AutoTrader.com,” and all NBA TV pregame shows.
AutoTrader.com will continue its partnership when it returns as the presenting partner of “NBA on TNT Premiere Week presented by AutoTrader.com,” featuring four regular-season games. Overall, AutoTrader.com will partner with TNT and NBA TV to provide sponsorship elements to more than 200 combined NBA games during the 2014-15 season, including programming during the preseason, regular season, NBA All-Star 2015, and NBA Playoffs.
“Our longstanding relationship with the NBA is an integral part of our media strategy, allowing us to engage with millions of NBA fans and educate them on all of the tools AutoTrader offers to make car shopping easier,” said Jessica Stafford, vice president of Consumer Marketing for Cox Automotive. “This partnership has proven to be extremely valuable for our business through deep brand integration and direct site traffic records hit every year of the sponsorship during NBA All-Star.”
In celebration of the automotive marketplace’s 10th consecutive year as presenting partner of “TNT NBA Tip-Off presented by AutoTrader.com,” AutoTrader.com and Turner Sports are also teaming up to produce a new linear and digital franchise titled, “Celebrating 10 Years.” Beginning this season, the series will provide basketball fans with a nostalgic look back at some of the best moments from the past 10 seasons of “TNT NBA Tip-Off presented by AutoTrader.com.”
In addition to pregame and digital enhancements, AutoTrader.com will return as an advertising partner during NBA game broadcasts on both TNT and NBA TV.