Premiership Rugby Renews Partnership With Land Rover

Land Rover has confirmed the renewal of its partnership with Premiership Rugby, as its Official Vehicle Partner, on a multi-year deal.

Dating back to 2002, Land Rover’s renewal with Premiership Rugby cements the automotive brand’s commitment to supporting rugby at all levels in the UK; from grassroots to the elite.


Land Rover’s support of grassroots rugby is typified through the Land Rover Premiership Rugby Cup; a national series of rugby festivals for Under-11 and Under-12 teams. To date, Land Rover has helped more than 100,000 youngsters discover rugby through the annual rugby events.

Through its commitment to supporting rugby at all levels, from grassroots to elite, Land Rover will continue to provide each of the 12 Premiership Rugby clubs’ community departments with a Land Rover Discovery vehicle, to help deliver crucial work to aid the development of domestic rugby. During the previous 16 years, Land Rover has provided more than 190 vehicles, covering more than two million miles up and down the country thus ensuring community rugby gets the support it needs.


Anthony Bradbury, Marketing Director, Jaguar Land Rover UK said: “Land Rover is proud to continue its partnership with Premiership Rugby and the renewal clearly demonstrates our commitment to the game at all levels in the UK; from grassroots to elite. To have helped over one hundred thousand youngsters discover rugby through the Land Rover Premiership Rugby Cup is something we are all very proud of, and grassroots rugby will continue to be an area which Land Rover champions, as it is where the values of the sport are fostered.”


“There are challenges ahead for the rugby community, but through our rugby partnerships we want to create incredible experiences for fans, players and families to ensure that, no matter what, they can get closer to the sport they love.”


Mark Brittain, Chief Commercial Officer at Premiership Rugby added: “Land Rover is a hugely important member of the Premiership Rugby family. The brand’s contribution to rugby cannot be understated, so to extend our partnership is something everyone at Premiership Rugby is incredibly excited about, and we look forward to adding to our shared heritage.


“Over the years, Land Rover has set the standard in helping people engage with rugby, and now more than ever, the brand’s experience and passion for this will prove invaluable.”


The renewal of its partnership will take Land Rover up to over two decades worth of heritage in UK rugby. Understanding and sharing the core values that run through the sport is at the heart of Land Rover’s commitment to rugby. As the rugby community navigates its journey across uncertain terrain, Land Rover will use its partnerships to celebrate these values and help bring fans closer to the sport they love, to ensure that people never stop discovering rugby.


Land Rover’s position within UK rugby is confirmed through its renewed partnership with Premiership Rugby, complemented by ongoing partnerships with Cardiff Blues, Glasgow Warriors and English club side Bath Rugby. On a global level, Land Rover has supported three Rugby World Cup tournaments, six British & Irish Lions Tours and has regional partnerships with the Springboks in South Africa and the Wallabies in Australia.

ECB Signs LV=General Insurance As Official Title Partner

The England and Wales Cricket Board (ECB) has signed a major long-term partnership with LV= General Insurance (LV= GI) across international and county red-ball cricket in England & Wales.

The deal sees LV= GI become Official Title Partner of Men’s and Women’s Test Cricket in England & Wales, and the men’s County Championship, until the end of 2023.

From today, tickets go on general sale for the first LV= Insurance Test Series, which will see Joe Root’s England Men’s team take on India in August and September this year.

The highly-anticipated series will feature five LV= Insurance Test Matches at Trent Bridge, Lord’s, Emerald Headingley, the Kia Oval and Emirates Old Trafford.

The LV= Insurance County Championship will get underway on April 8 in a remodelled three-group format as agreed by the 18 first-class counties to help mitigate against the possible impact of COVID-19.

This new partnership expands LV= GI’s commitment to cricket in England and Wales following the recent launch of the £1million #Funds4Runs initiative – jointly funded with the ECB – which is helping those recreational cricket communities most impacted by the pandemic recover financially.

#Funds4Runs was launched in November 2020 and focuses on the main areas where access to cricket support or cricket itself has been limited, including children from deprived backgrounds, diverse communities, disability groups and women and girls’ programmes.

The initiative, and LV= GI’s support, will also help deliver against three wider ECB objectives – delivering the purpose of ‘connecting communities and improving lives’ through cricket, increasing the relevance of cricket locally and growing long-term engagement with the game in these communities.

Financial support from the initiative will be accessible to affiliated clubs, All Stars cricket centres, Community organisations, County Cricket Boards and Cricket Wales.

The partnership also marks a return to professional cricket in England and Wales for LV= GI, which has a longstanding heritage and association with the sport. LV= GI’s involvement dates back almost 20 years to 2002 and includes three separate stints as title partner of the County Championship – most recently from 2007-15 as the LV= County Championship.

Tickets for this summer’s LV= Insurance Test Series against India have been highly sought after with many fans already snapping up tickets through venue ballots and by rolling over their tickets from last summer. LV= GI will also be giving cricket fans the chance to win tickets through competitions and money-can’t-by experiences.

Heather Smith, Managing Director at LV= GI, said: “As a business we’ve got a strong heritage in cricket going back almost 20 years and this partnership with the ECB gives us a fantastic opportunity to build on what we’ve done already and deepen relationships across all forms of cricket.

“We understand the importance of supporting local communities and the launch of #Funds4Runs, to help grassroots cricket clubs to get back on their feet during this awful time, was a proud moment and this longer term partnership will give us the opportunity to support cricket at all levels.

“Domestic Test and County cricket has seen some truly historic moments in recent history, so to be a part of this over the next three years is very exciting. Away from the professional game, we also want to help strengthen cricket communities across the UK, and our values around supporting communities closely align with those of the ECB.”

ECB Chief Executive, Tom Harrison, said: “LV= has a long and proud history of supporting cricket and their return as a partner will benefit all levels of our game. The strength of our partnerships are vital and in LV= I know we have a partner that shares our ambition to support the growth of cricket from grassroots to our England teams.

“Today’s announcement is great news for domestic and international cricket and builds on the £1million #Funds4Fund community initiative that we have jointly made with LV= to support areas of the recreational game hardest hit by COVID-19.

“We are excited about the prospect of a summer of cricket that will feature the return of the LV= Insurance County Championship as well as a highly-anticipated LV= Insurance Test Series against India. We know how much our fans are looking forward to a summer of cricket and we continue to work closely with Government and plan for how we can safely welcome supporters back to our venues.”

England Men’s Test captain, Joe Root, said: “LV= has been a strong ally of cricket for as long as I can remember and it is great to have them back as a partner.

“From a personal point of view when I was starting out in county cricket I was lucky enough to be awarded the 2012 LV= Breakthrough Player of the Year, which was made even more significant because LV= donated money to my home club in Sheffield as well as the Yorkshire Cricket Foundation.”

Heather Knight, captain of the England Women’s Test team, said: “It’s great to be able to welcome back LV= to the cricket family. The next few years promise to be an exciting time for women’s cricket and to have a partner such as LV= who are committed to investing in all areas of the game is great news.”

Burnley FC To Leverage Artificial Intelligence For Talent Identification

Burnley F.C. will use artificial intelligence to identify the next generation of football  stars as part of a new partnership with talent identification platform AiSCOUT. 

The club is the first in the Premier League to launch an open global talent search to unearth players  above the age of 14 who could join its Category 1 Premier League Academy.  

While anyone can upload their performance for free using the AiSCOUT mobile app, exceptional  footballers identified through the app will be invited to attend a formal academy trials day later in  2021, with the chance for eligible players to earn a coveted place in the youth system. 

The app enables footballers over the age of 14 to try out for the Burnley Academy through undertaking specific football drills carried out in their own location and filmed using a mobile phone.  The drills will be compared against other players using AiSCOUT’s artificial intelligence capabilities which allows scouts to find, analyse, score, rate, benchmark and identify players’ technical, athletic,  cognitive and psychometric ability. 

Alan Pace, Chairman of Burnley F.C. said: “This is a first opportunity for us to introduce new data-led technologies into the football club and  promote Burnley to the wider football world by giving aspirational young players across the world an  opportunity. We look forward to expanding the programme throughout 2021. 

“With the pandemic currently leading a suspension of youth football in Lancashire and across the UK,  this trial represents an open and inclusive opportunity for football players to complete a set of drills in  their own environment that could end with them being scouted by a Premier League club.” 

Jon Pepper, Burnley F.C. Academy Manager said: “We’re delighted to partner with AiSCOUT and this represents an exciting opportunity to expand our  academy scouting network beyond Burnley and benefit from cutting edge technology. 

“I look forward to welcoming a selection of young players to the Barnfield Training Centre later in the  year, assessing the talent on offer and hopefully ending the search by offering a place on our  academy to a player with the talent to follow their dreams into the Premier League.”  

Darren Peries, Founder & CEO of AiSCOUT said: “This is the first time a Premier League Club will undertake an open, public trial via the AiSCOUT app.  We’re delighted to be supporting a global talent search with Burnley F.C. and demonstrating the  revolutionary capabilities of AiSCOUT.” 

F1 Season To Kickstart In Bahrain; Australian And Chinese GP Postponed

Formula One has unveiled a revamped calendar following the postponements of the Australian and Chinese Grands Prix.

The Melbourne’s Albert Park will move to November, while the round in Shanghai, scheduled to take place on April 11, will now only go ahead if another round drops off the schedule.

F1 officials have been forced into action with strict coronavirus travel restrictions in place in both countries.

Australia’s new date of November 21 means the season will be extended by one week, with the campaign closing in Abu Dhabi on December 12.

The British Grand Prix retains its original July 18 slot meaning it will avoid a clash with the Euro 2020 final at Wembley and the Wimbledon men’s final.


The British Grand Prix at Silverstone will take place on July 18 (PA)
F1’s new boss Stefano Domenicali said: “It has been a busy start to the year at Formula One and we are pleased to confirm that the number of races planned for the season remains unchanged.

“The global pandemic has not yet allowed life to return to normal, but we showed in 2020 that we can race safely as the first international sport to return and we have the experience and plans in place to deliver on our season.

“It is great news that we have already been able to agree a rescheduled date for the Australian Grand Prix in November and are continuing to work with our Chinese colleagues to find a solution to race there in 2021 if something changes.

“We are very excited to announce that Imola will return for the 2021 season and know our fans will be looking forward to the return of Formula One after the winter break and our revised season-opener in Bahrain.

“Obviously, the virus situation remains fluid, but we have the experience from last season with all our partners and promoters to adapt accordingly and safely in 2021.”

LaLiga Launches Tender For Audiovisual Rights Within The Indian Subcontinent

LaLiga has launched an invitation to tender for the audiovisual rights to the competition within the Indian Subcontinent, offering a range of packages to help the competition build on its growing presence in the region.

Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons.

The tender includes the rights to broadcast the competition in eight countries: Afghanistan (non-exclusive basis), Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.

Designed to meet the needs of a diverse and fast-growing market, the tender provides different packages to help partners achieve the broadest distribution. These include rights to show all matches from LaLiga Santander, LaLiga SmartBank, LaLiga’s 24/7 English-language channel LaLigaTV and additional support programming, on an exclusive or non-exclusive basis.

“We are very satisfied with our current partner which has provided data to demonstrate our consistent growth in the Indian Subcontinent and our engagement with football fans,” said Melcior Soler, Audiovisual Director of LaLiga. “We see a huge opportunity going forward to deepen these connections and expand the profile of the competition.”

Bids Forms and the required documentation may be submitted from today until 8th February 2021 (12 noon CET) to the following email address: tender@laliga.es.

Any queries regarding the tender should be sent to tender@laliga.es before 25th January 2021.

EXCLUSIVE – Motorsport UK & Prodrive Chairman David Richards: “Interest Has Grown Staggeringly Among The TV Audiences For The Dakar Rally”

Bahrain Raid Xtreme is the new team to enter the Dakar Rally – one of the world’s most extreme sporting events. The project is the product of a joint venture between the Crown Prince of Bahrain and leading UK motorsport group, Prodrive. David Richards – BRX Team Director and Motorsport UK and Prodrive Chairman – is leading the project. iSportConnect spoke with him exclusively about how everything has been built from scratch – team, car, as well as all commercial partnerships among other things.

How is the organisation [Dakar Rally] tackling the Covid19 challenges?

I must admit that the biggest challenge here has been for the organisers themselves who have done the most remarkable job of managing to get the event off the ground in the first place. Everyone who flew out of Europe was tested before arriving in the Middle East and was again tested on arrival. We are all working in the COVID bubble and lots of processes are in place to protect everyone and that has been for me the most impressive thing about the whole organisation has managed to cope under these circumstances.

“We created a concept and a business plan for 5 years to not just participate in Dakar, but to build number of cars for private competitors, to produce derivatives from the car and potentially a road car as well.”

Why did you choose this year to enter the Dakar Rally ?

We have been working on this project for two years. Our company of course has organised several motorsports events globally for different categories. There has never been really the right timing or opportunity to do Dakar and it has always been on the agenda but never quite the right time.

Two years ago, when we started to look at it more seriously, we decided to design a car and we engaged in a conversation with the Crown Prince of Bahrain who was quite welcoming. Hence, we created a concept and a business plan for 5 years to not just participate in Dakar, but to build number of cars for private competitors, to produce derivatives from the car and potentially a road car as well. 

How have the fans been receiving it?

Dakar has performed exceptionally and well beyond everyone’s expectations.  This is the event which is regarded as the most challenging motorsport event in the world. It is like ‘Marathon des Sables’ which is held in the Sahara Desert and if Formula One is the 100m sprint then Dakar is ‘Marathon des Sables’. 

What has the response been like from broadcasters?

The motorsport landscape has changed over the last 20 years. Most sports have been packaged for TV audiences fixing with the attention span of the viewers. However, what we have lost is the sense of adventure, a sense of outside spaces and I think now during the pandemic when most of us have to stay indoors, the idea of watching a race across desert and roads is something that really appeals to people, and the interest has grown staggeringly among the TV audiences. They see it as something adventurous and exciting and the fan base is growing extensively.  

Give us an insight into building a team from scratch, how did it all come together?

We had the wonderful opportunity to build Bahrain Raid Xtreme from scratch – the car, our brand, our partners. It has all come together for our first journey into the Dakar. 

We have experienced wonderful engagement within the Dakar community , as well as an enormous amount of support from the Saudi people, who are very welcoming. 

We have a fantastic suite of commercial partners – from technology brands, to motorsport and local Middle Eastern companies who have started engaging with our team and see the benefits of working alongside the team to promote their interest in the region.

“The sporting attitude which has been lost in so many other sports is the main feature of the Dakar, that’s what makes it such a special event.”

Our principal partner is Bahrain itself which is a close ally of Saudi. We have other important partners as well like Red Bull, Samsung, Bardahl and IIG as well as the likes of Land Rover who is working with us on the support vehicles, as well as our technical partners. Each partner plays a vital role in ensuring the BRX cars, drivers and team are ready to compete in one of sport’s biggest tests of endurance.

What makes the Dakar Rally so special? 

The camaraderie among the drivers here at Dakar is amazing. The winners from last year were over for lunch the other day. The sporting attitude which has been lost in so many other sports is the main feature of the Dakar, that’s what makes it such a special event. Alongside some of the most beautiful landscape that Saudi Arabia has to offer – desert, dunes, mountains and coastlines – the views are spectacular. 

Do you reckon the event will further boost tourism in the region?

It is more with Dakar than any other sporting event you can bring to Saudi Arabia. You get a tennis event and you are only filming the court, you get a F1 and you are only filming the race track but with Dakar , you film the entire country. You go to all the different parts of the country and see it in its beauty and that is one of the most appealing parts of Dakar.

McLaren Racing Signs Agreement Granting Option To Join Formula E For Gen3

McLaren Racing and Formula E announced have signed an agreement granting McLaren Racing an option to enter the ABB FIA Formula E World Championship when Formula E’s Gen3 kicks off in Season 9.

Part of McLaren Racing’s ongoing evaluation of potential new motorsport platforms, the agreement provides McLaren the option to enter the Championship as one of a maximum 12 entries for the 2022/23 season.

McLaren Racing has formalised its interest in joining Formula E’s team and manufacturer line-up from the new Gen3 era. Gen3 will take to the track from the 2022/23 season, bringing performance and efficiency advances including more powerful, lighter cars and faster charging as well as a set of technical and financial controls aimed at reinforcing the business case for Formula E’s ecosystem of teams and manufacturers.

McLaren Racing’s interest in Formula E is a validation of the series as the pinnacle of electric racing, both as a proving ground for the top racing teams in the world and as a test bed for the next generation of electric vehicles.

McLaren Racing is one of the most successful operations in motorsport, enjoying a rich history of success in Formula 1 as well as IndyCar and Le Mans. McLaren Applied is Formula E’s exclusive Gen2 battery supplier under a four-season contract which concludes at the end of the 2021/22 season, after which McLaren Racing will evaluate the potential to deepen its involvement as a competitor in the electric championship.

Chairman of Formula E Alejandro Agag said: “McLaren Racing securing an option to join the Formula E grid from Gen3 is testament to the ongoing impact of our sport. With some of the most famous names in motorsport already competing in Formula E, we are thrilled that McLaren Racing has decided to examine a potential entry to Formula E.”

McLaren Racing CEO Zak Brown said: “We’ve been closely observing Formula E for some time and monitoring the series’ progress and future direction. The opportunity to take an option on an entry and the completion of the McLaren Applied supplier contract with the FIA at the end of Gen2, gives us the necessary time to decide if Formula E is right for McLaren as a future competition platform.”

Formula E’s CEO Jamie Reigle said: “We are delighted that McLaren Racing, one of the most iconic names in motorsport, has secured an option to join Formula E. McLaren has contributed immensely to Formula E’s success as suppliers of our Gen2 battery systems. We now look forward to working with McLaren Racing to demonstrate the sporting and commercial potential of Formula E and devise ways to elevate the series to a new level, as part of their evaluation.”

International Bowling Federation Partners Spark Compass To Leverage Fan Engagement Tools

The International Bowling Federation (IBF), the global governing body for the sport of Tenpin, Ninepin and Para bowling has agreed an exclusive global partnership with US-based intelligent communications platform and new official supplier to the IBF portfolio, Spark Compass.

Spark Compass is an award-winning platform. Used to power large-scale apps, including the America’s Cup, to providing PUMA with the capability to launch their new footwear with pop star Selena Gomez, as well as activating Coca Cola engagement across the University of Mississippi with the popular Rebel Rewards app. The versatility of the platform has led to the deployment and activation across multiple global events.

Developed and published by San Diego-based Total Communicator Solutions, Inc. (TCS), the patented Spark Compass™ Platform for Platforms is the core function behind the new data driven mobile ecosystem, which delivers curated, personalized experiences and content to fans and players alike.

The new digital home will incorporate numerous pillars of functionality such as OTT and streaming capabilities as well as interactive fan engagements tools – activated from fan’s homes to bowling centres across the globe, including IBF sanctioned tournaments launching in 2021.  It delivers on the new IBF vision of transforming Bowling into a globally recognised competitive sport that is inclusive and engaging by leveraging the latest in technology from AI and AR to immersive 360 with digitalized player-to-player interactions.

The digital home will launch in Q2 2021 in time for the launch of the new International event portfolio. The platform enables personalized messaging to users and content delivery based across the globe ensuring that athletes and fans can easily keep up to date with all the latest action, news and results.  With a global reach, hyperlocal offers and information can be delivered with sponsor partners delivering value to end users and verifiable benefit to partners from tech partners to brand sponsors. 

“The premise of connecting the athletes and fans within a data driven technology platform, enhancing their participation and love of the game, that is the essence that IBF now is bringing to the sport of Bowling” says H.R.H. Sheikh Talal Mohammad Al-Sabah.  “By partnering with Spark Compass, we will enable the next generation of bowler to engage in new ways while providing verifiable value to our member federations, bowling centre owners and the entire eco-system supporting our sport”.       

Spark Compass will also integrate programs from other digital brands and technologies associated with IBF existing partners and their content portfolio. The data driven platform and connected mobile app will feature event updates, streaming, and videos for users around the globe.

IoT (Internet of Things) sensors, digital displays and augmented reality (AR) will also be integrated, and visitors to the event venues will be able to experience AR first-hand. Whilst at their own bowling center to dedicated event venues, fans can scan AR targets that will deliver new in-app experiences, encouraging user participation and a unique involvement with the IBF portfolio of events.

“Partnering with the IBF and the fascinating sport of bowling enables us to showcase the excitement of the sport in new ways,” said Erik Bjontegard, Founder and CEO of Spark Compass. “Capturing the amazing amount of data combined with content delivery from Spark Compass works seamlessly and is a natural fit. As we add more sensors, integrate new features, and deploy more technologies, we will be expanding the ways these events are consumed by fans, both in venue and across the globe. These are extremely exciting times.”

IBF Innovation & Business Development Director, Chris Neilson said: “Working with Spark Compass has expanded our vision and takes us into a new digitalized world that has never been seen before within the industry. With the inclusion of our current partners within the core build provides us a best in breed approach to our individual operative pillars”. 

IBF CEO Andrew Oram is excited to be working with Spark Compass to expand the reach of the new event portfolio and create new experiences for athletes, proprietors, federations and fans all over the world.  

“The partnership with Spark Compass allows Bowling to take on new forms, improving event accessibility and the experience of our existing global fan base. Not only will this ecosystem act as a further communications tool for IBF events but it will also engage new users as the events grow and continually evolves.   Bowling is blessed with many opportunities and Spark Compass now allows us to proceed further in making those opportunities a reality.

This partnership provides further capability to make the athletes not just the stars of our events but also the broadcasters of their own content during competition. We’re very much looking forward to working with our new official supplier, Spark Compass, to develop something truly unique and innovative for bowling for 2021 and for the years to come.”

Saracens Agrees Partnership With StoneX Group And City Index

Saracens, one of Europe’s most successful rugby clubs has announced partnership with London-based StoneX Financial and City Index.

Beginning in January 2021, StoneX will become Saracens’ main club sponsor and its home ground in London will be named StoneX Stadium. Award-winning broker and leading trading platform, City Index, the London-based subsidiary of Gain Capital which was acquired by StoneX in July 2020, will be featured as lead partner on both the men’s and women’s kits.

The sponsorship deal with Saracens looks to solidify StoneX’s and City Index’s position at the forefront of capital markets and online trading, by teaming up with one of the most decorated sporting clubs on the continent. The partnership also sees an alignment of core values and culture of winning from both brands, which place a great emphasis on discipline and an unwavering commitment to achievement.

Philip Smith, CEO of StoneX Financial Ltd, commented on the news, “I’m delighted to announce a long-standing partnership with Saracens as both the club and StoneX have a relentless drive to achieve excellence. For both organisations, the phrase ‘pounding the rock’ is ubiquitous and is one that both our traders and Saracens players can relate to. Hard work, patience and dedication to our clients is at the core of our value proposition as a global financial services organization. These values are shared by Saracens Rugby Club, and are exemplified by their high performance culture and commitment to player welfare as well as their fan base. I’m excited to see how the partnership develops over the coming months and years.”

The partnership is a significant vote of confidence in Saracens as professional rugby continues to face major challenges during the COVID-19 pandemic. It will help to ensure that the club retains its elite management and players, while maintaining its world-leading academy. It will also help to support the proposed development of the stadium’s West Stand and the club’s significant commitment to bring about positive social change within the local community through the Saracens Foundation and the Saracens High School.

Lucy Wray, Saracens CEO, said, “We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups. We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them. This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values.”

DAZN Appoints Shay Segev And James Rushton As Co-Chief Executive Officers

DAZN Group, the leading global sports streaming platform, have announced that Shay Segev and James Rushton have been named Co-Chief Executive Officers.

Segev will join DAZN Group in the coming months from Entain (formerly GVC Holdings), a FTSE 100 sports betting and gaming company. Segev’s background in technology and proven experience in digital transformation at both Entain and previously Videobet and Playtech, means that he is ideally positioned to help drive DAZN through its next phase of rapid growth.

Rushton has served as DAZN Group Acting CEO since June 2020. Prior to that, he was Chief Revenue Officer where he oversaw all market launches and revenue management functions. Rushton has held a number of key roles throughout his tenure with the company that contributed to its rapid growth within the sports media industry and, ultimately, the transition to streaming.

“This is an important moment for DAZN Group as we deepen our leadership team and ready the organization for its next phase of growth,” said John Skipper, DAZN Group Executive Chairman. “James has displayed tremendous leadership, navigating incredible challenges and achieving terrific results which have made us a stronger and more focused company.

“In Shay, we’re adding depth and fresh expertise to the team. He is recognized as one of the leading figures in online gaming and brings vast technology and operations experience to the role as well as an impressive track record in digital transformation.”

“It is incredible to be given an opportunity to lead a business with global reach and ambition as well as the technology and resources to deliver sports to the world,” said Segev. “This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience.”

“Having been intimately involved in DAZN since its conception, I am pleased and excited to welcome Shay and lead DAZN Group together as we enter the next exciting chapter in our evolution,” Rushton said.