Premiership Rugby Renews Partnership With Land Rover
January 12, 2021
Land Rover has confirmed the renewal of its partnership with Premiership Rugby, as its Official Vehicle Partner, on a multi-year deal.
Dating back to 2002, Land Rover’s renewal with Premiership Rugby cements the automotive brand’s commitment to supporting rugby at all levels in the UK; from grassroots to the elite.
Land Rover’s support of grassroots rugby is typified through the Land Rover Premiership Rugby Cup; a national series of rugby festivals for Under-11 and Under-12 teams. To date, Land Rover has helped more than 100,000 youngsters discover rugby through the annual rugby events.
Through its commitment to supporting rugby at all levels, from grassroots to elite, Land Rover will continue to provide each of the 12 Premiership Rugby clubs’ community departments with a Land Rover Discovery vehicle, to help deliver crucial work to aid the development of domestic rugby. During the previous 16 years, Land Rover has provided more than 190 vehicles, covering more than two million miles up and down the country thus ensuring community rugby gets the support it needs.
Anthony Bradbury, Marketing Director, Jaguar Land Rover UK said: “Land Rover is proud to continue its partnership with Premiership Rugby and the renewal clearly demonstrates our commitment to the game at all levels in the UK; from grassroots to elite. To have helped over one hundred thousand youngsters discover rugby through the Land Rover Premiership Rugby Cup is something we are all very proud of, and grassroots rugby will continue to be an area which Land Rover champions, as it is where the values of the sport are fostered.”
“There are challenges ahead for the rugby community, but through our rugby partnerships we want to create incredible experiences for fans, players and families to ensure that, no matter what, they can get closer to the sport they love.”
Mark Brittain, Chief Commercial Officer at Premiership Rugby added: “Land Rover is a hugely important member of the Premiership Rugby family. The brand’s contribution to rugby cannot be understated, so to extend our partnership is something everyone at Premiership Rugby is incredibly excited about, and we look forward to adding to our shared heritage.
“Over the years, Land Rover has set the standard in helping people engage with rugby, and now more than ever, the brand’s experience and passion for this will prove invaluable.”
The renewal of its partnership will take Land Rover up to over two decades worth of heritage in UK rugby. Understanding and sharing the core values that run through the sport is at the heart of Land Rover’s commitment to rugby. As the rugby community navigates its journey across uncertain terrain, Land Rover will use its partnerships to celebrate these values and help bring fans closer to the sport they love, to ensure that people never stop discovering rugby.
Land Rover’s position within UK rugby is confirmed through its renewed partnership with Premiership Rugby, complemented by ongoing partnerships with Cardiff Blues, Glasgow Warriors and English club side Bath Rugby. On a global level, Land Rover has supported three Rugby World Cup tournaments, six British & Irish Lions Tours and has regional partnerships with the Springboks in South Africa and the Wallabies in Australia.