Televisa and Univision Holdings have announced a definitive transaction agreement in which Televisa’s content and media assets will be combined with Univision to create the largest Spanish-language media company in the world: Televisa-Univision (the “Company”).

The combination brings together the two leading media businesses in the two largest Spanish-speaking markets in the world: Univision in the United States, the largest Spanish-language media market by value, and Televisa in Mexico, which is the most populous Spanish-language market in the world. The resulting business will hold the largest long-form library of content in the world, a powerful portfolio of IP and global sports rights, fueled by the most prolific Spanish-language production infrastructure.

The power and scope of these content assets are unmatched. In 2020, Televisa produced more than 86,000 hours of content across every genre and category, including sports and special events, dramas, newscasts, situation comedies, game shows, reality shows, children’s programs, comedy and variety programs, musical and cultural events, movies and educational programming.

Televisa will also contribute its four free-to-air channels, 27 pay-TV networks channels and stations, its Videocine movie studio and Blim TV subscription video on demand (SVOD) service; and the Televisa trademark. These media assets comprise the definitive market leader in Mexico.

The Company will further benefit from Univision’s market-leading assets in the United States which includes the Univision and UniMás broadcast networks, nine Spanish-language cable networks, 61 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico, and prominent digital assets including its recently launched AVOD streaming service, PrendeTV.

The combined entity will have the content, production capacity, intellectual property, global reach and financial resources to aggressively pursue the relatively nascent global Spanish-language streaming opportunity. The Spanish-language market, which represents around 600 million people globally, and an aggregate GDP of about $7 trillion, is significantly underserved from a streaming perspective relative to other major markets. Less than 10% of the Spanish speaking population currently use an OTT video product, compared with the English language market where nearly 70% of the population has at least one streaming service.

“This strategic combination generates significant value for shareholders of both companies and will allow us to more efficiently reach all Spanish-language audiences with more of our programming,” said Emilio Azcárraga, Executive Chairman of the Televisa Board of Directors. “Together, Televisa-Univision can more aggressively pursue innovation and growth through digital platforms as the industry continues to evolve. Our new investors at the SoftBank Latin America Fund, Google and The Raine Group are just as excited about the opportunities presented by this combination.”

“This transformative combination brings together the leading network serving U.S. Spanish-language audiences with the leading media platform in Mexico powered by the most powerful Spanish-language content engine in the world,” said Univision CEO Wade Davis. “Televisa-Univision will emerge as the leading global Spanish-language multi-media company, uniquely positioned to capture the significant market opportunity for Spanish speakers worldwide.”

Davis continued, “The composition of our new investor group reflects confidence in our strategy, the progress of our digital transformation and the magnitude of the opportunity ahead of us. I would like to thank Chairman Emilio Azcárraga for his confidence in us, to continue as partners growing the incredible company he and his family have built. I would also like to thank Televisa Co-CEOs Alfonso de Angoitia and Bernardo Gómez for their continued support and partnership as we work together to provide our audience with even more access to even more powerful, compelling and engaging Spanish-language content, however they choose to access it.”

“We have been deeply involved with Univision for more than two decades, and we have never enjoyed a better relationship with our partners,” said Bernardo Gómez and Alfonso de Angoitia, Televisa’s Co-Chief Executive Officers. “We are creating a company which is a leader across multi-media categories, unified over the largest territories and with the scale and focus to deliver the most compelling content experience to Spanish-language consumers around the world. We are confident that this strategic transaction will maximize the potential of our Content segment, while allowing us to strengthen our balance sheet and focus on growth opportunities at our Telecom business.”

“The SoftBank Latin America Fund is proud to invest in the combination of Televisa-Univision to help create a content powerhouse that can serve the nearly 600 million Spanish-language speakers globally. With the largest and most iconic original Spanish content library in the world and access to SoftBank’s global tech ecosystem, we will help transform the new company into the leading Spanish-language multi-platform digital media company and one of the most important OTT service providers in the world,” said Marcelo Claure, Chief Executive Officer of SoftBank Group International and board member of Univision.

Air Race E – the world’s first all-electric airplane race series – has appointed MPA Creative as its official media and communications agency, whilst MPA Commercial will support the Dubai-based company on its sponsor and partner programme. 

MPA, which specialises in the fields of automotive, sport and lifestyle, has been at the forefront of the world of electrified sport in recent years, and will take over the communication and media role of Air Race E with immediate effect. 

The UK-based agency will also work with the innovative series in a commercial capacity, to attract sponsors and partners through its subsidiary division, MPA Commercial. 

“We are delighted to welcome the MPA group to the Air Race E family,” said Jeff Zaltman, Air Race E CEO. “This is a hugely exciting and important phase for Air Race E, and we are confident we have found the right partner to help us tell this compelling story. 

 
“We were attracted to MPA Creative after seeing the company’s impressive work in the transportation and motorsport sectors, most recently through its considerable successes within the electrification world via its partnership with all-electric SUV racing series Extreme E. MPA understands the various messages around Air Race E in terms of climate change, the dramatic evolutions in the world of mobility and, of course, the thrill of racing.

 
“Our decision was further cemented when MPA Commercial was added to the joint team, knowing its extensive client base and proven record of delivering strong partnerships in the industry. We are very excited to be working with them both.”

The team behind Air Race E has already brought the successful Air Race 1 Series and other high-profile aviation events to the market and has been working on the electric series – with its concept of racing eight planes wingtip-to-wingtip – for the past two years.   

Partnerships are already in place with the likes of Airbus, Ansys and various others, with plans and developments at an advanced stage ahead of the series’ inaugural campaign in 2022. 

“We are delighted to be working with Air Race E,” said MPA Creative CEO, Deborah Tee. “Jeff’s team are clearly highly committed and passionate about this project and we believe this will be a fascinating journey.  

“MPA has extensive experience in working with promoters of sporting championships from Formula One to Extreme E and the BTCC, and we understand that it is essential to create a solid platform to develop the story for the various audiences – media, fans and partners. The commitment to green energy and climate change are also vital in the current world, and we are delighted to help promote these messages through such an exciting and vibrant format.”