Why LaLiga Clubs Are Embracing Social Sponsorship
April 13, 2021
Many large companies form links to the world of sports for the global exposure it offers. But beyond the pure numbers behind a sports sponsorship, there is an emotional element to football that creates a special kind of bond.
For many fans, a football club is a lifetime commitment that does not just represent sport. In many cases, fans build their identity around their club and what it stands for. For this reason, clubs are expected to show their links to the local community and society to further engage their fanbase.
By expressing the same social values, club partners can build similarly strong connections to these fanbases, bringing commercial as well as social benefits.
Three LaLiga clubs, Real Madrid, SD Eibar and UD Levante, explained the role of ‘social sponsorships’ and how incorporating good values adds competitive advantage by creating a new emotional edge.
