Olympics Paris 2024 Sponsorship sportsbiz

Paris 2024 Onboards Cisco As New Sponsor

April 13, 2021

The Paris 2024 Olympic Games Organizing Committee has announced that the cybersecurity company Cisco – world leader in the sector – becomes a new sponsor of the event.

“The partnership secures the system internally for the employees, first step, but also then for the millions of spectators “, said the president of Cisco Tony Estanguet.

The former Olympic canoe champion welcomes the role of the American company in the ” digital and digital experience ” that the Paris 2024 Olympic Games will offer to spectators around the world. Cisco will participate in the event ” before, during and after “, explains the general manager of Cisco France Laurent Degré.

Also, this partnership will allow ” to bring innovation to the service of the Games ” according to the person in charge. Today, cybersecurity issues are of capital importance, as much for an organization as important as the Paris 2024 Olympic Games as for states, attacked on all fronts . ” Security is an ongoing process ,” said the CEO of Cisco, recalling ” the importance of coordinating the whole ecosystem “.

Olympics Paris 2024 Sponsorship sportsbiz