Deltatre Appoints Corrado Di Giovanni As CFO

Deltatre has appointed Corrado Di Giovanni as Chief Financial Officer.

Di Giovanni will succeed Gianluca Cirio, who is stepping down from the position after more than 18 years with the company. Cirio will remain at Deltatre until July 31, 2021, to ensure an orderly transition.

Di Giovanni brings a wealth of sector experience to the company at a period of high growth, having spent nearly 15 years working at Fox Networks Group, most recently as Vice President of Group Finance, Europe and Africa.

During his tenure, he established a new center of excellence for the EMEA finance function and led an annual profit and loss with a reported turnover of $1.2bn. Di Giovanni joined Fox Networks Group in 2005 as an intern, taking on increasing levels of responsibility in maintaining the financial stability and delivering profitable growth across his tenure.

Most recently, he has consulted numerous start-ups across the video streaming sector.

Giampiero Rinaudo, CEO of Deltatre, said: “Corrado is a welcome addition to the leadership team at Deltatre. His deep and extensive experience in leading the financial operations for global media entities means he can hit the ground running as we navigate an acceleration in the adoption of our services by major sport and entertainment properties worldwide. I am extremely confident Corrado will play a major role in supporting our enduring growth trajectory.

“On behalf of the team here at Deltatre, I also want to thank Gianluca Cirio for his outstanding contribution to Deltatre over almost two decades.”

Corrado Di Giovanni, CFO of Deltatre, said: “I am thrilled to join Deltatre, a company I have long viewed as transformational in the way billions of fans consume content every day. I look forward to supporting the business in its ambitious plans for the future while maintaining its financial health and delivering value for all stakeholders.”

As CFO, Di Giovanni will hold ultimate accountability for all accounting, financial planning, analysis functions, and lead the global finance team. His responsibilities will also extend to the legal office.

Williams Racing To Participate In Rocket League Championship

Williams Racing will be participating in the Rocket League Championship Series Season XI, as the team continues to expand its gaming and esports remit.

The team, through its Williams Esports operation, will partner up with UK esports organisation, Resolve, to take on one of the biggest and fastest-growing esports titles.

Rocket League, the critically acclaimed video game combining car racing and football, is enjoyed by over 75 million players worldwide. The title has also proved to be a streaming hit, with one million hours watched per day during the Championship series, and a peak of 264,000 live concurrent viewers on Twitch. Within the game, players can already choose to run the FW43B livery, owing to Formula One’s recently released Rocket League fan pack.

Williams Racing’s entry into the Rocket League Championship Series Season XI, organised by the game’s publisher, Psyonix, will see opposing teams of three players battle it out over the virtual pitch. The season, running over three Splits (Fall, Winter and Spring), features regional finals in North America, Europe, Oceania and South America, with the aim of holding a Championship Series World Final if travel restrictions allow.

By partnering with Resolve, a fast emerging, UK-based esports organisation that recently won the UK League Championship and now compete in the Northern League of Legends Championship, Williams Racing will enter the Championship armed with the outfit’s expert knowledge and capabilities.

Tim Hunt, Chief Marketing Officer at Williams Racing, said: “Rocket League has been a topic of discussion around the team for a while now; our people play it; their kids play it – it’s huge. Regardless of whether it’s on track or off it, Williams Racing has an imperative to race and compete, and this is what we’ll be doing with Resolve as we enter the Rocket League Championship Series Season XI.

“This partnership is incredibly exciting; Resolve have made an impressive start to life as a competitive esports team and we’re looking forward to being a part of that as we continue to take on the world of esports and expand our audience beyond racing”.

Ilias Pajoheshfar, Resolve founder and CEO, added: “We’re delighted to work with such an iconic brand. Williams Racing is a big, big name in racing and Formula One and we’re huge motorsport fans. The discussions that led to this partnership revealed that we have more common ground than we could have imagined.

“We share a similar vision and this deal will not only see this partnership enter Rocket League but will also align our mutual values of promoting talent, health, wellbeing and performance. Obviously, this is also an important opportunity in the marketplace but, business aside, Williams Racing are winners. It’s our intention to channel their expertise, fully, into our pursuit of glory in Rocket League.”

Burnley FC To Livestream On TikTok

Burnley Football Club and TikTok have agreed a partnership which will see the Club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal.


Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor – as it undergoes significant expansion as part of the Club’s new women’s football strategy.


As part of the partnership, the Club will be collaborating with football content creators who will also work with Burnley FC Women’s players on how to build their own profiles on the platform.


This will be the first season Burnley FC Women’s games will have been available to watch live and is the latest boost for the Club’s footprint in women’s football, after announcing a long-term roadmap to professionalise the team in February and utilise shared facilities.


The Club will also be further integrating the team with Burnley FC Women set to play under the same Burnley FC crest as the men for the first-time next season and no longer sit as a separate team within the Club.


Burnley FC Chairman Alan Pace said: “This is a hugely exciting partnership and another first for Burnley Football Club. Innovation is a key component to our plans at Burnley and this partnership with a fantastic, progressive brand like TikTok completely fits into our vision for the club’s future and embracing digital audiences.


“Growing our presence in women’s football was an early goal when taking over the club and this is the latest step towards that. We hope this deal will bring our club and players to a new generation of fans and I’m delighted that from next season we’ll truly be one club for all – one team, under one crest.”


Arthur Guisasola, Strategic Partner Manager, Sport TikTok said: “TikTok has become a vibrant hub of sports content in the last two years with football fans, teams and players alike coming to TikTok to share their passion, so we are thrilled to announce this unique partnership with Burnley FC Women.


“Burnley FC Women will become the first football team in the UK to livestream their home matches on TikTok. This partnership with Burnley will give football fans access to the home matches and exclusive content from the Burnley FC Women’s team; following their journey during what promises to be an exciting season.”

Burnley FC Head of Commercial Partnerships Ella Cummins said: “We’re delighted to be working with TikTok as a forward-thinking platform that supports the long-term vision of Burnley Football Club. This is an exciting step forward for our women’s team, as we continue in our ambition to reach the FA Women’s Championship by 2025.


“To have a global leader like TikTok join forces with us is very special and provides strong endorsement for the direction of the club. We’re looking forward to working together to create new audiences and fans for Burnley Football Club over the coming years.”

SL Benfica And Adidas Extend Partnership Until 2027

SL Benfica and adidas have just announced the renewal of their contract for another six years, extending it until 2027.

This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – 2026/27 seasons).

The announcement video highlights some of the moments of Benfica’s recent history, incredible goals and unforgettable victories, remembering iconic names like Rui Costa, Simão Sabrosa, Nuno Gomes, Jonas, Renato Sanches and João Félix, and highlighting the club’s commitment to new generations and gender equality.

“Benfica and Adidas already have a long and strong relationship based on commitment, innovation and excellence. Therefore, it is natural to renew the partnership for another six years between two entities with a global dimension. Benfica continues to be part of an elite family where the biggest clubs in the world are present. This is a winning partnership that will provide our athletes and fans with high quality and high technology equipment and products”, said Luís Filipe Vieira, President of SL Benfica.

For Marta Rios, General Manager of Adidas Iberia: “Benfica is one of the best clubs in the world of sports. After more than 30 years of collaboration, it is an honor and a privilege to continue hand in hand for another 6 years. This agreement helps us fulfill our mission of being the best sports brand in the world. It also reinforces our intention to be a leader in the football category. We are proud to continue equipping Benfica in all its divisions, as well as offering its fans the most innovative products from our collections.”

The launch of the shirts for the 2021/22 season was the moment strategically defined by the two brands to communicate the extension of their relationship for another six years. “Benfica we are all. United.” is the message of the campaign that features the players Pizzi, Grimaldo, Taarabt, Paulo Bernardo, Morato, Henrique Araújo, Tiago Araújo and João Ferreira.

With a more classic style, the first kit has the traditional colours and the alternative shirt which always raises some curiosity, returns to the white tone with red stripes and the symbol in black. One of the most noticeable details this season is the 1904 founding year on the back.

Tom Brady Takes Equity Stake In FTX Trading

FTX Trading has announced a long-term partnership with Tom Brady and Gisele Bündchen.

As part of this historic deal, Tom and Gisele will each be taking an equity stake in FTX Trading Limited and will both receive crypto. Tom will serve as an Ambassador for FTX and Gisele will take on the role of FTX’s Environmental & Social Initiatives Advisor.

“It’s an incredibly exciting time in the crypto-world and Sam and the revolutionary FTX team continue to open my eyes to the endless possibilities,” said Super Bowl Champion and entrepreneur-investor Tom Brady. “This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet. We have the chance to create something really special here, and I can’t wait to see what we’re able to do together.”

As global icons, Tom Brady and Gisele Bündchen taking an equity stake and having an active role for the FTX group further solidifies FTX’s status as the world’s leading cryptocurrency exchange. The deal is also yet another example of the crypto and digital asset industry gaining further credibility and acceptance outside of crypto natives and those in finance. FTX will help guide Tom and Gisele through their continued education on this nascent asset class, and they have already opened their Blockfolio accounts to invest and trade the cryptocurrencies of their choice.      

As a seven-time Super Bowl Champion and one of the greatest athletes of all time, Tom is a natural fit in his new role as Ambassador for FTX given the platform has quickly risen to one of the leading exchanges worldwide. As Ambassador he will be responsible for elevating all FTX brands to a new audience through a variety of initiatives. Tom will also work closely with Gisele and Sam on charitable aspects of the partnership to ensure each project has the greatest positive impact.

Gisele Bündchen commented on the news, “It was fascinating getting to know more about the crypto universe! Cryptocurrency will become more and more familiar to all of us as time goes on. What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth, and enable people to lead better lives, therefore generating real transformation in our society. Sam and I are both enthusiasts who share a belief that we are on this earth for a greater reason, and that we all have a role in safeguarding our planet. I look forward to working with the FTX team to create a positive impact in our world!”

FTX, Gisele and Tom have also committed to providing an annual multi-million contribution to charity throughout the duration of the partnership. In the spirit of effective altruism, Gisele will work closely with the FTX group to determine which charities could have the greatest positive impact.

As the Head of Environmental & Social Initiatives, she will also play a key role in driving forward existing initiatives such as reducing FTX’s carbon footprint and promoting equality and diversity. FTX’s mission is to change the world for the better in as many ways as possible and both Gisele and Tom will play an important role in this shared mission.     

Sam Bankman-Fried, CEO of FTX, concluded, “After talking with Tom and Gisele on our shared interest in crypto, charity, and doing your best, I was excited for them to be a part of what we’re building at FTX.  I’m excited to announce our long-term partnership and believe their support will be huge in helping us achieve our goals.

The three of us have a shared passion for giving back in ways that are the most impactful. I look forward to working with both of them on growing the FTX brand alongside other exciting environmental, social, and charitable initiatives that we have planned together.”

AS Monaco Names eToro As Club’s Main Partner

AS Monaco has named eToro as the Club’s main partner.

As part of this evolution, eToro, a global multi-asset investment platform, will no longer be “behind” AS Monaco but will now be featured on the “front” of the Red and White shirt for Ligue 1 Uber Eats matches.


Having joined the Red and White family in 2020, eToro enjoyed a successful start to their partnership, with AS Monaco finishing the Ligue 1 season in third place, achieving European qualification. With an international outlook, eToro is proud to accompany the Monaco club in this new stage of its rich history.


After a 2020-2021 financial year marked by growth, competitiveness and innovation for both entities, eToro is delighted with the development of this collaboration, which began just one year ago. This partnership illustrates eToro’s commitment to deepen its engagement with AS Monaco fans and highlights its desire to build brand awareness on the territory of the French Championship.

At the heart of the partnership activation, eToro will be working with the Club to make the financial markets more accessible than ever, helping bring fans closer to the action and educating them on investing.


Valérie Kalifa, Marketing Director France at eToro: “We are delighted to take this new step with AS Monaco and bring another dimension to our collaboration. We are proud that our first front-of-shirt presence is on the AS Monaco shirt, which we will be supporting more than ever in the coming season. eToro’s vision is to open up the financial markets to everyone and we see this partnership as an opportunity to reach out to the team’s fans and interest more people in investing.”

Oleg Petrov, Deputy CEO of AS Monaco: “We are very pleased that one year after the beginning of our collaboration, eToro has become the official main partner of AS Monaco. This is an opportunity to strengthen our ties with a company that, like us, places development, competitiveness and innovation at the heart of its concerns. The evolution of the partnership also demonstrates the attractiveness of AS Monaco. Together, we hope to experience a season full of emotions.”

McLaren Racing Signs Strategic Alliance To Diversify Talent

McLaren Racing is pioneering a strategic alliance with four expert partners to drive forward a programme of collaborative initiatives to diversify talent in motorsport.

The four partners are: Women’s Engineering Society (WES);EqualEngineers; The Smallpeice Trust; and Creative Access.

The alliance, known as McLaren Racing Engage, will advance the team’s diversity, equality and inclusion agenda as part of its broader sustainability programme, including its commitment to F1’s WeRaceAsOne platform.

The alliance will drive a shared agenda to: 

  • Promote STEM and F1 as an accessible vocation to under-represented and under-privileged groups
  • Foster a diverse and inclusive culture within McLaren’s workforce and communities by providing accessibility to young people and under-represented groups
  • Advance meaningful and sustained change for McLaren Racing as an employer, and F1 as a sport and industry

Women’s Engineering Society (WES) and McLaren Racing will launch a reciprocal mentorship programme for McLaren Racing’s female engineers and WES mentees, alongside sponsoring the WES Annual and Student Conferences, and playing a part in the annual ‘Lottie Tour’ campaign.

As a founding partner in the EqualEngineers Pathways Programme, McLaren Racing will provide professional support for mentoring and career events. McLaren Racing will also join the 2021 Engineering Talent Awards as a Principal Partner. In addition, EqualEngineers will deliver internal training for McLaren Racing employees, focused on creating inclusive cultures.

The Smallpeice Trust and McLaren Racing will co-design a custom STEM challenge day to introduce students to the exciting world of engineering. McLaren Racing will also provide funding support to their Arkwright Engineering Scholarship scheme, which supports A-Level students with financial support, enrichment activities and mentoring opportunities.

Creative Access will work with McLaren Racing on improving inclusive strategies, policies and recruitment practices to hire, educate and uplift diverse talent in its creative functions. McLaren Racing will also provide bursary support to the Creative Access Career Development Bursary.

Zak Brown, CEO, McLaren Racing, said: “McLaren Racing is fuelled by brave innovation, but brave innovation relies on diversity of thought and experience across all levels and functions, reflective of our fans, our partners and our communities. By investing in grassroots talent through these STEM initiatives, mentorship and inclusive development programmes, we aim to inspire the future generations of talent by fuelling their passion for engineering and F1.

“In doing so, we strive to become a more diverse and inclusive team and sport through our commitment to F1’s WeRaceAsOne platform.”

How LaLiga’s Mediacoach Platform Brings Value To Clubs, Broadcasters And Fans

On and off the pitch, football is being transformed by data. From the coaches and analysts looking for tactical insights to consumers on social media, advanced match statistics can provide new insights that were previously hidden, improving the understanding and enjoyment of the game and increasing its value.

Mediacoach, the data analysis and visualisation tool developed by LaLiga, is among the industry’s most sophisticated platforms with the ability to capture over 25 frames per second and track thousands of data points per player.

With so much potential value on offer, LaLiga chose to make the tool available to all clubs of the competition as well as to its broadcast partners, allowing them to build new insights for their respective needs and to assist the competition’s global growth. 

Read the full article on – https://newsletter.laliga.es/global-futbol/laliga-mediacoach-platform-brings-value-to-clubs-broadcasters-and-fans?utm_source=newsletter&utm_medium=email&utm_campaign=Global+Futbol+%7C+June+2021+%282%29&utm_content=11692352&utm_campaign=website&utm_source=sendgrid.com&utm_medium=email

Washington Football Team Appoints Tanya Snyder As Co-CEO

Tanya Snyder has been named co-CEO of the Washington Football Team.

“Tanya is one of the most important figures in this organization, and that has only become more true over the last 18 months as her involvement has deepened,” co-CEO Dan Snyder said in a statement.

“Publicly, many know Tanya for her incredible and impactful work in breast cancer awareness and her leadership of our charitable foundation. But behind the scenes, she has had a profound impact on the direction of the Washington Football Team. She was instrumental in our decision to evolve the brand and modernize our fan experience — including the entertainment team.”

Mrs. Snyder has headed Washington’s philanthropic efforts since the Snyders purchased the team in 1999. That includes the Washington Football Charitable Foundation, which provides support and services to more than 178,000 individuals (primarily children) annually. She also founded the “Women of Washington” (WOW) fan club, which consists of about 135,000 women and works extensively with the foundation. A breast cancer survivor, Snyder helped introduce the “Think Pink” campaign to the NFL 22 years ago.

Her appointment continues Washington’s recent push toward a more diverse leadership team. Ron Rivera is one of five minority head coaches in the NFL, while Jason Wright became the league’s first Black team president in August.

“This team is our family’s legacy,” Tanya Snyder said in a statement. “We are at a pivotal point in the history of this team as we work to become the gold standard of NFL franchises. The co-CEO titles reflect our approach to that effort. It is a natural progression, but it’s important to formally recognize the diversity of opinion and perspective that informs everything we do. In my new role, I’ll be positioned to ensure the core values that are central to our philanthropy permeate the entire organization and bring us closer to realizing our goals.”

Endeavor China Appoints Sum Huang As CEO

Endeavor China has appointed media and entertainment executive Sum Huang as CEO. 

Huang was most recently co-founder and partner of XG Entertainment, a leading premium content provider in Asia. Under his leadership, XG raised capital from Alibaba CICC, and YF Capital, and successfully built a business developing and producing premium shows for streaming platforms, underwrote and produced live concerts for top music artists and established a branded content team that formed a TikTok-based, multi-channel media business. 

“Sum’s entrepreneurial background and deep understanding of media will help us enhance the strong offering we’ve built across entertainment, sports and fashion in China and APAC more broadly,” said Mark Shapiro, President, Endeavor. “In this next phase of our growth, Sum will ensure we continue delivering exceptional local-market expertise for our clients and partners while expanding our footprint across the region.”

Prior to XG, Huang spent five years with Hony Capital, where he initiated two milestone deals for ByteDance and SMG Pictures, and led Hony’s investment in the TMT sector, across China and Hollywood. Before Hony, Huang worked at AEA Investors, a New York-based PE firm, and built Jefferies & Co.’s China investment banking business as a local founding member.

Huang is a jury member of the BAFTA China Breakthrough Awards and serves as a guest lecturer at a number of leading institutions, including the London School of Economics and Shanghai Jiao Tong University. A graduate of Fudan University, Huang received his MBA from China Europe International Business School and SDA Bocconi.